1. Role Description
Adaan Digital is building an AI-first, performance-driven content engine serving global markets.
We are hiring disciplined, high-potential content writers from Digital Marketing programs who want to:
Build performance-driven website content
Master AI-assisted writing systems
Work on UK, European, North American, and Australian lead-generation websites
Operate inside measurable quality frameworks
This is not “creative writing for fun.”
This is a structured, conversion-focused, AI-augmented execution.
You will write content that drives measurable business outcomes — traffic, leads, and conversions.
2. Key Responsibilities
A. Website Content Creation
Write high-quality website copy in
the required English (British / American / Australian/Canadian)
Develop service pages, homepages, landing pages, and local SEO pages
Align tone with the respective localised SMB audiences
Deliver conversion-focused CTAs
B. Performance & SEO Alignment
Integrate keywords naturally within SEO guidelines
Write optimised meta titles and meta descriptions
Align content with search intent
Improve readability and engagement metrics
Maintain Flesch Reading Ease Score above 70
C. AI-First Writing Execution
Use AI tools daily for:
Structured outlining
Research acceleration
Draft improvement
Clarity enhancement
SEO structuring
Improve output per hour using AI
Validate AI outputs for accuracy and cultural alignment
Reduce rework through intelligent prompting
AI is your productivity multiplier — not your replacement.
D. Quality & Governance
Ensure zero grammar and spelling errors
Maintain strict adherence to content briefs
Avoid plagiarism entirely
Self-QA before submission
3. Skills Required
Exceptional command of written English
Strong grammar, punctuation, and sentence structuring
Research capability
Structured thinking
Ability to follow detailed briefs
SEO /AEO / GEO fundamentals understanding
High ownership mindset
Ability to accept structured feedback
4. Mandatory Qualifications (ATS Shortlisting Criteria)
To be shortlisted via ATS, candidates must meet ALL of the following:
Completed a
Digital Marketing course
(Mandatory)
Studied in
English Medium in Class 12
(Mandatory)
Scored
90+ in English in Class 12 Board Exams
(Mandatory)
Bachelor’s degree (any discipline)
Applications that do not meet the above criteria will not be shortlisted.
Added Advantage:
Creative Writing certification
Content Writing certification
IELTS certification
Portfolio of website writing samples
5. AI Competencies (Mandatory)
At Adaan, AI is the operating system.
You must:
Demonstrate ability to write structured GenAI prompts
Use AI for productivity improvement (measurable)
Reduce editing cycles using AI validation
Experiment with AI tools for content refinement
Track personal output benchmarks
Manual-only writers will struggle in this system.
6. Performance Metrics & Expectations
This role operates on measurable standards.
Core Metrics:
97%+ First-Time-Right (FTR)
(Minimal revisions required)
97%+ On-Time-Every-Time (OTET)
(Deadline adherence)
Readability score benchmarks maintained
Zero avoidable grammar errors
SEO compliance accuracy
AI-driven productivity improvements
Review Cadence:
Monthly structured reviews
Daily output tracking
Clear KPIs from Day 1
Early performance signals matter
Sustained underperformance addressed quickly
Global Accountability Standard
We serve global markets.
Deadline commitments must be honoured — including during peak delivery cycles.
We measure outcomes, not effort.
7. Compensation Philosophy
Fixed Pay + Performance-Linked Variable
Variable linked to:
FTR consistency
OTET reliability
Productivity improvement
Quality benchmarks
SEO alignment accuracy
High performers earn disproportionately more.
Average performance earns average pay.
Impact is rewarded — not word count alone.
8. Growth Path (AI-Aligned Evolution)
This role can evolve into:
Senior Content Writer
SEO Content Strategist
AI Content Workflow Specialist
Content Quality Lead
Writers who master AI-assisted execution and performance thinking grow fastest.
9. AI-First Performance Culture (Distilled)
At Adaan:
Ownership > supervision
Outcomes > activity
Speed + Accuracy > excuses
Data > assumptions
AI leverage > manual repetition
We hire disciplined, curious professionals who are proud of measurable output.
10. Why Join Adaan
Work inside an AI-first content engine
Gain global market exposure (UK-focused)
Learn conversion-driven writing
Receive structured monthly feedback
Build performance-based career growth
If you want your writing career to be measurable, scalable, and future-proof — this is your platform.
