Job Summary :
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into clear creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms.
About the team:
The OAP team at Star Maa is responsible for building the channel’s identity and audience connect through impactful on-air communication. The team works across fiction, non-fiction, and movies to create fresh, engaging promos and campaigns that resonate with Telugu audiences. By combining creativity with cultural insight, the team defines the channel’s look and feel, ensuring it remains distinctive and competitive. With strong collaboration across content, marketing, and strategy, the OAP function plays a pivotal role in enhancing viewership, brand recall, and audience loyalty.
