Job Summary
This role involves planning and executing sales strategies to achieve targets across towns, patches, and customer segments. Responsibilities include preparing weekly and monthly plans, aligning with product brand strategies, and maintaining consistent communication with stockists, retailers, and doctors. The role emphasizes accurate mapping of customer potential, ensuring desired coverage, visit frequency, and execution of medico-marketing activities. It also involves organizing CME events, handling customer queries, and managing distribution through stockists. Additionally, the role requires monitoring RCPA (Retail Chemist Prescription Audit), ensuring quality reporting of activities, and collaborating with ASMs to stay aligned with sales objectives
Roles & Responsibilities
• You will be responsible for preparing weekly and monthly sales plans for towns, patches, and customers, ensuring alignment with sales targets and brand strategy.
• You will be responsible for understanding doctors' potential and creating a doctor-product matrix to maximize engagement and sales impact.
• You will be responsible for maintaining regular visit frequency to key stockists, retailers, and core customers, ensuring effective communication and relationship management.
• You will be responsible for conducting RCPA (Retail Chemist Prescription Audit), ensuring accurate mapping of customer potential, and tracking GSP (Growth Sales Performance).
• You will be responsible for collaborating with ASMs to monitor sales status, make adjustments, and stay on track with sales objectives.
• You will be responsible for organizing and executing medico-marketing activities, such as CMEs, by coordinating speakers, venues, and event logistics.
• You will be responsible for ensuring desired coverage, calls, and visit frequency to target customers, and addressing customer queries promptly and accurately.
• You will be responsible for managing distribution through stockists, ensuring smooth operations and availability of products in the assigned area.
• You will be responsible for monitoring and improving the quality of RCPA and reporting activities through designated systems and tools.
• You will be responsible for gathering market and competitor intelligence, analyzing insights, and providing actionable feedback to the marketing team.
Educational qualification:
Any Graduation
Minimum work experience:
1-2 years.
Skills & attributes& Critical Exposures
Functional Skills
• Channel Management
• Wholesaling
• Key Opinion Leader Development
• Selling Techniques
• Sales Pipeline Management
• Trade Marketing
• Order Fulfilment
Resident Skills
• Opportunity Analysis
• Market intelligence
• Product knowledge
• Business Acumen
Behavioural skills
• Execution Focus – Translates sales plans into consistent field actions, ensuring timely coverage, RCPA accuracy, and customer engagement.
• Relationship Agility – Builds trust with doctors, retailers, and stockists through responsive communication and tailored outreach.
• Insight Orientation – Captures market and competitor intelligence to refine strategies and support brand growth initiatives.
Critical Exposures
• Exposure to the same geography and local language proficiency is required
Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at
https://careers.drreddys.com/#!/
