Roles & Responsibilities
Plan weekly and monthly sales targets for the region and ensure implementation of input planners by ASMs.
Validate doctors' potential, prepare doctor-product matrices, and map potential in each territory to maximize opportunities.
Mentor ASMs to train TMs on communication and product strategies, conduct weekly reviews, and address post-product launch performance gaps.
Organize medico-marketing activities such as CMEs, including managing logistics like speakers, venues, and approvals from SMs.
Foster strong customer relationships through effective JCCs, resolve queries accurately, and maintain visit frequency to core customers.
Monitor process parameters like call coverage, visit frequency compliance, e-detailing, and RCPA to ensure execution excellence.
Adhere to COBE guidelines, correct processes, and collaborate with cross-functional teams (SFE, SCM, GSA, PMT) for efficient operations.
Lead talent management efforts, conduct goal-setting, performance appraisals, and mentor team members for development and engagement.
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Educational Qualification
Graduation in any discipline. Science/Pharmacy/MBA preferred.
Minimum Work Experience
8+ years overall experience. 3 years within pharma industry.
Skills & Attributes Functional Skills
Channel Management
Brand Strategy
Wholesaling
Sales Pipeline Management
Trade Marketing
Order Fulfilment
Customer Value Proposition
Resident Skills
Data Analysis
Budgeting
Forecasting Management
Market Intelligence
Business Acumen
Behavioural Skills
Execution Discipline
– Maintains precision and timeliness in tender documentation, MIS reporting, and financial tracking to uphold operational integrity.
Stakeholder Collaboration
– Coordinates effectively across teams to resolve discrepancies, align processes, and support goal achievement.
Detail Orientation
– Applies thoroughness in compliance validation, pricing analysis, and SOP adherence to ensure transparency and accountability.
Critical Exposures
Led OTC business of revenue size of minimum USD 1 million or its geographical equivalent in a minimum of 2 areas in the country.
Exposure to pharma/biopharma/biotech industry/ nutrition or food industry / FMCG is preferred.
Exposure to digital channels of sales, omni, and e-commerce is preferred.
Exposure in brand/product management followed by a minimum of 2 years in an RSM role is preferred.
Must have relevant in-country experience.
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Benefits Offered
At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddy’s are on par with the best industry standards. They include, among other things and other essential equipment, joining & relocation support, family support (Maternity & Paternity benefits), learning and development opportunities, medical coverage for yourself and your family, life coverage for yourself.
" Our Work Culture
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at
https://careers.drreddys.com/#!/"
