Job Title: Vendor Marketing Manager
Location: Hyderabad | Work From Office (WFO)
Shift/Working Hours: US Shift | 3 PM-12 AM
Employment Type: Full-time | New Position
Company Overview
Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, e-Learning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.
About the Role
We are seeking a result-oriented Vendor Marketing Manager to drive NetCom Learning’s strategic growth across key technology partner ecosystems, including Microsoft, Cisco, AWS, and Google Cloud.
This role owns end-to-end vendor-aligned demand generation and GTM initiatives, translating partnerships into measurable pipeline and revenue impact.
Success in this role means driving high-performing campaigns, leading cross-functional execution, delivering data-backed insights to leadership, and mentoring a growing vendor marketing team.
What’s in It for You (Leadership Role)
Ownership of high-impact vendor GTM and demand-generation initiatives with global technology leaders
Direct exposure to leadership-level decision-making and strategic planning
Opportunity to shape scalable marketing frameworks and mentor emerging talent
Strong visibility and career growth within a fast-evolving, AI-driven learning ecosystem
What You Will Do:
Design and lead digital and offline demand-generation campaigns to drive qualified pipeline growth
Own and execute vendor-aligned GTM strategies and internal execution roadmaps
Develop ICP-based targeting, messaging, and campaign positioning strategies
Optimize campaign performance using analytics such as CPL, ROAS, and conversion metrics
Introduce innovative demand channels, including webinars, co-marketing programs, and virtual/in-person events
Lead cross-functional alignment with Sales, Product, Finance, Marketing, and Alliances teams
Act as the internal owner for vendor initiatives, escalations, and performance reviews
Mentor and guide Vendor Marketing Executives to ensure high-quality execution
Align demand programs with sales targets to improve lead-to-opportunity conversion
Support sales enablement with industry insights and solution-level positioning
Track and analyze vendor ecosystem trends, competitors, and market opportunities
Own dashboards, CRM insights, and ROI-driven performance reporting for leadership
What We Are Looking For:
Functional Skills
Vendor partnership management & ecosystem marketing
B2B demand generation & GTM strategy execution
Cross-functional stakeholder leadership
Campaign analytics, reporting, and ROI optimization
Sales enablement & pipeline acceleration
Market intelligence and competitive analysis
Education & Experience
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
3–5+ years of experience in vendor marketing, B2B demand generation, GTM strategy, or partner ecosystems
Experience working with cloud or technology vendors (Microsoft, AWS, Cisco, GCP preferred)
Why Join NetCom Learning?
Opportunity to work with industry-leading experts and global technology vendors
Exposure to cutting-edge learning, cloud, and AI-driven solutions
Collaborative, inclusive, and high-growth work culture
Ongoing professional development and leadership growth opportunities
