Growth Product Manager, Intake Experience
Softobiz Technologies | Healthcare GCC
About the Engagement
Softobiz Technologies is hiring for its Global Capability Center (GCC) partnership with a leading US-based digital health company. This role is based in India and will be fully embedded within the GCC, supporting a high-growth direct-to-consumer telehealth platform serving patients across the United States.
Role Overview
In this role, the intake is not just a form. It is the beginning of the customer relationship, the sales process, the trust-building process, and one of the most important conversion points in the business.
We are looking for someone to fully own and optimize the patient intake experience — from the moment a user clicks an ad through intake completion, approval, onboarding, and conversion into a long-term member.
This person will obsess over how humans think, behave, hesitate, trust, convert, and abandon throughout the intake journey. You will combine psychology, product thinking, marketing, analytics, experimentation, and operational execution to create a best-in-class intake experience that feels simple, trustworthy, supportive, and frictionless.
You will work cross-functionally across growth, engineering, design, lifecycle marketing, operations, clinical, and support teams to continuously improve conversion rates, customer experience, retention, and unit economics.
What You'll Own
End-to-end ownership of the Healthcare GCC's patient intake experience
Intake funnel optimization across web, mobile, and lifecycle touchpoints
Conversion rate optimization and experimentation strategy
Patient onboarding flows and activation experiences
Intake abandonment reduction and recovery systems
Intake messaging, positioning, and trust-building experiences
Cross-sell and upsell opportunities throughout onboarding
Intake analytics, reporting, and funnel diagnostics
Coordination between marketing, product, clinical, support, and operations teams
Intake-related AI automations and workflow improvements
Ongoing iteration of intake questions, flow logic, UX, and messaging
What You'll Be Thinking About Daily
Why are users dropping at this step?
What emotion is the customer feeling here?
Does this question create anxiety or trust?
Is this experience helping users feel confident and supported?
How do we reduce friction without sacrificing quality?
How do we improve CAC efficiency through better conversion?
What messaging creates the highest trust and completion rates?
What experiments should we run next?
How do we make the intake feel less like paperwork and more like guidance?
Responsibilities
Analyze intake funnel performance and identify conversion opportunities
Run A/B tests and iterative experiments across intake flows
Partner with designers and engineers to improve UX and conversion
Build dashboards and reporting around funnel performance and cohort behavior
Work closely with lifecycle marketing on SMS, email, and re-engagement flows
Partner with support teams to identify customer pain points and confusion
Collaborate with clinical and compliance teams to ensure safe and compliant experiences
Improve intake-to-order conversion, approval rates, retention, and contribution margin
Develop systems to recover abandoned users and improve completion rates
Own intake KPIs and continuously improve performance over time
Qualifications
6–8+ years in growth product, conversion optimization, onboarding, lifecycle marketing, e-commerce, or related fields
Strong understanding of customer psychology and conversion behavior
Experience optimizing funnels, onboarding experiences, or subscription businesses
Comfortable working with analytics, experimentation, and data-driven decision making
Strong product instincts with the ability to balance business goals and customer experience
Ability to work cross-functionally and move quickly in a high-growth environment
Excellent written communication and customer empathy
Experience with DTC, healthcare, telehealth, subscription, or e-commerce businesses is a strong plus
Bonus Points
Experience with telehealth or healthcare consumer journeys
Experience with lifecycle tools such as Customer.io, Braze, Klaviyo, or HubSpot
Familiarity with analytics platforms such as Mixpanel, Segment, BigQuery, or Northbeam
Experience using AI tools and automation systems to improve workflows and personalization
Strong understanding of direct response marketing and performance creative
Success in This Role Looks Like
Higher intake completion rates
Lower CAC through improved conversion
Increased approval and purchase rates
Better retention and customer satisfaction
Faster experimentation cycles
Reduced friction across the patient journey
A patient experience that feels premium, trustworthy, and effortless
This role sits at the heart of one of the most important products in a high-growth digital health business. The right person understands that small moments inside a funnel can dramatically impact trust, conversion, retention, and long-term customer value — and is excited to own and improve every one of them.
About Softobiz Technologies
Softobiz Technologies is a technology and product services company headquartered in India, operating Global Capability Centers (GCCs) for leading international clients across healthcare, fintech, and enterprise software. Our GCC model enables world-class talent in India to work directly within the product and engineering teams of our global partners, contributing meaningfully to product strategy, growth, and operations.
