The Sr. Specialist, Media Operations: Tagging and Automation position is an upper level operations position in which the candidate has experience in all media operations areas, specifically in media tagging, conversion action/pixel creation, and publisher automation practices through scripts or any other methodology. This high-profile role has responsibility for creating and maintaining structure for all media teams within this private equity-backed marketing and technology organization.
She/He will report to the Assistant Manager, Media Operations & will work closely with onboarding, implementation, and delivery team stakeholders to maximize growth opportunities. The main objective(s) will be to further the education of the Client Services team on best practices within the programmatic and video media outlets.
This role requires a strategic and results-driven approach, as well as excellent communication, networking, and sales skills. They will apply their relationship skills and marketing acumen to help the company achieve growth goals and acquire prestigious new brands to add to the world-class client roster of Ansira.
What you will do:
Create
SOPs for the core processes of this role or build upon and update existing SOPs
Handle implementation of all media tagging, including but not limited to audience tags,
footfalling
tags, placement tags
, etc.
Create a systematic approach to all media conversion pixel creation
for every DSP or Ad Publisher and then execute on that approach
Investigate current media tags or pixels with the DS&I team to triage any data errors
Review,
Modify
, Create, and Implement any Google Scripts
(or other platform automation scripts)
to increase automation of relevant
consistent optimizations
Assist
media team in continual documentation organization of all media department processes
Create JIRA tickets for the media buying teams based on media intake from the Media Strategy team
Stay up to date with media platform certifications relevant to position a
s well as management trainings to prepare for growth of this position
Be a strong leader focused on growth, collaborating across agency departments to ensure proposals meet client needs and are aligned with capabilities to drive revenue
Continue to
identify
and implement process improvements that align with the ever-changing digital landscape
Experience/ Background:
Bachelor’s degree plus 5 to 7
years relevant experience preferred
Demonstrated aptitude to learn new service and technology solutions and turn these into win
ning strategies to increase media revenue
Experience in
managing media
successful
in growing spend and improving performance with programmatic and video media channels
Demonstrated knowledge of marketing, technology, and channel industry trends, the buyer needs, and business structure
Able to report to senior leadership in a concise and impactful manner
Strong verbal and written communications, including negotiation skills
We
are
a culture of passionate,
collaborative
and respectful people. We are curious about finding the most strategic solutions, while being fearless in our pursuit of pushing the limits.
