About the Role
We are looking for a dynamic and results-driven Sr. Social Media Executive to join our growing marketing team. In this role, you will be responsible for planning, executing and optimizing our presence across all major social media platforms. You will combine creative storytelling with data-driven decision-making to grow our audience, build brand affinity, and drive business results through both organic and paid social strategies.
Key Responsibilities
1. Social Media Strategy & Planning
Develop, implement and continuously refine social media strategies aligned with overall marketing and business objectives.
Monitor emerging trends, platform algorithm updates and competitive activity to keep the brand ahead of the curve.
Define content pillars, posting cadence, and platform-specific strategies for each channel.
Set measurable KPIs for organic and paid social activities and track them consistently.
2. Content Creation & Management
Collaborate closely with graphic designers, videographers, content writers, and SEO teams to produce high-quality, on-brand content.
Plan and manage a content calendar to ensure consistent, timely publishing across all platforms.
Create and optimize content formats including static posts, carousels, reels, stories, short-form videos, and LinkedIn articles.
Maintain brand voice, tone and visual identity across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok, and Pinterest.
3. Paid Social Media Advertising
Plan, execute, and optimize paid campaigns across:
Meta Ads Manager (Facebook & Instagram) — lead gen, traffic, awareness, retargeting campaigns
LinkedIn Campaign Manager — B2B campaigns, sponsored content, InMail, lead gen forms
TikTok Ads Manager — short-form video ads, spark ads, brand awareness
X (Twitter) Ads — promoted posts, trend takeovers
YouTube Ads — skippable/non-skippable video campaigns via Google Ads
Pinterest Ads — promoted pins for visual product/service campaigns
Manage audience targeting, A/B testing, budget allocation, bid strategies and campaign optimizations to maximize ROI.
Collaborate with the performance marketing team to align paid social with broader digital ad strategies.
4. Community Engagement & Management
Actively engage with the audience by responding to comments, DMs, mentions, and reviews in a timely and brand-appropriate manner.
Nurture brand communities by initiating conversations, running polls/Q&As and encouraging user-generated content (UGC).
Manage influencer outreach and collaborations to enhance brand reach and credibility.
5. Analytics, Reporting & Optimization
Track, analyze, and report on key social media metrics — reach, engagement, follower growth, CTR, CPL, ROAS — on a weekly and monthly basis.
Utilize platform-native analytics (Meta Business Suite, LinkedIn Analytics) and third-party tools to extract actionable insights.
Translate data into clear recommendations to continuously improve content strategy and campaign performance.
6. Cross-Functional Collaboration
Work closely with SEO, content, design, performance marketing, and product teams for integrated campaign execution.
Coordinate with PR and external agency partners where applicable.
Stay updated with platform policies, ad guidelines, and compliance requirements.
Category
Tools / Platforms
Social Media Management
Hootsuite, Buffer, Sprout Social
Paid Advertising
Meta Ads Manager, LinkedIn Campaign Manager, X (Twitter) Ads, Google Ads
Analytics & Reporting
Meta Business Suite, LinkedIn Analytics, Google Analytics 4, Sprout Social Reports
Content Creation
Canva, InShot
SEO & Keyword Research
SEMrush, Ahrefs, Google Trends
Communication & Collab
Slack, Asana, Trello, Notion
Social Media Platforms
Meta (Facebook & Instagram)
LinkedIn
X / Twitter
YouTube
TikTok
Pinterest
Google Business Profile (an advantage)
Requirements & Qualifications
Educational Background
Bachelor's degree in Marketing, Mass Communications, Digital Media, or a related field.
Experience
2–4 years of hands-on experience managing social media platforms for brands or agencies.
Proven track record of growing social media accounts organically and through paid campaigns.
Demonstrable experience running and optimizing Meta Ads, LinkedIn Ads, and at least one other paid platform.
Core Skills
Deep understanding of social media ecosystems — algorithms, best practices, content formats, and audience behaviour.
Strong creative writing skills with the ability to adapt tone and voice across platforms and audiences.
Proficiency in social media management and scheduling tools such as Hootsuite, Buffer, or Sprout Social.
Solid understanding of performance metrics and ability to translate data into actionable strategy.
Experience in audience segmentation, retargeting, and lookalike audience strategies in paid campaigns.
Basic design sensibility using tools like Canva or Adobe Express; video editing skills are a plus.
Excellent organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
Good to Have
Experience with influencer marketing and UGC campaigns.
Familiarity with Google Analytics 4 and UTM tracking for social traffic.
Knowledge of SEO principles as they relate to social content and discoverability.
Certifications in Meta Blueprint, LinkedIn Marketing, or Google Ads are a strong advantage.
