Job Title – Senior SEO Specialist
Location: Ahmedabad
Experience: 5+ years
About Webential:
Webential (
www.webential.com)
is
a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We work with clients from competitive industries including eCommerce, construction, automotive, plumbing, and more.
We are looking for a
Senior SEO Specialist
who can lead projects, mentor junior team members, and communicate directly with clients to deliver measurable results. This role is ideal for someone who thrives in fast-paced, multi-project environments and has a passion for technical SEO, analytics, and data-driven strategies.
Responsibilities:
Develop & Implement Strategies
– Create, execute, and manage advanced SEO strategies to boost organic traffic, improve rankings, and achieve business goals across competitive industries (eCommerce, plumbing, pest control, construction, automotive, etc.).
Client Communication
– Serve as the primary SEO contact for clients; present strategies, progress reports, and recommendations while addressing queries proactively.
Project Management
– Handle
multiple SEO projects simultaneously
while mentoring
junior SEO Executives
and coordinating with cross-functional teams (content, design, development, marketing).
Keyword & Content Optimization
– Conduct in-depth keyword research, mapping search intent to business objectives, and guide content creators to produce SEO-optimized copy, meta tags, headers, URLs, and images.
Technical SEO Management
– Identify and fix crawl/indexation issues, manage Core Web Vitals, schema markup, XML sitemaps, and robots.txt; perform regular SEO audits for technical health.
Analytics & Reporting
– Monitor performance using
GA4, GTM, Microsoft Clarity, GSC
, and SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz). Create weekly/monthly reports with insights and actionable improvements.
Link-Building & Authority Growth
– Plan and execute ethical, high-quality link-building campaigns to enhance domain authority and brand visibility.
Competitive Analysis
– Track competitor strategies, industry trends, and search landscape shifts to identify opportunities and adapt tactics.
AI & Automation in SEO
– Leverage AI tools (ChatGPT, Jasper, etc.) for keyword clustering, content briefs, and reporting efficiencies.
Training & Leadership
– Provide SEO training, guidance, and performance feedback to junior team members to ensure skill growth and process efficiency.
Collaboration
– Work closely with marketing, content, and web development teams to ensure integrated, conversion-driven strategies.
Stay Ahead
– Keep up with search algorithm changes, emerging tools, and best practices to maintain a competitive edge for clients.
Must Have:
4+ years
in SEO (with proven client-facing experience).
Success in competitive industries (
eCommerce, plumbing, pest control, construction, automotive
).
Hands-on expertise with
GA4, GTM, Microsoft Clarity
, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
Knowledge of
local SEO
, Core Web Vitals, schema markup & site speed optimization.
Strong project & stakeholder management skills.
Benefits:
8 to 5 work timings, a great time to balance your work and personal life
Leave Encashment
Reward and Recognition
Gratuity
Learning & development opportunities.
5 days Working.
