Role Summary:
The Senior Manager – Market Activation will anchor and scale integrated market activation across B2C, B2B and channel ecosystems, with a strong focus on plumbing and dealer segments.
This role requires a strong blend of sales and marketing experience to design and execute activation programs that engage customers and key stakeholders in the sales GTM ecosystem, driving tangible business outcomes across the channel, including off-take, visibility, and partner engagement.
The role will also own central activation planning, standardization of formats, and execution excellence across regions, while leading market intelligence initiatives to generate actionable insights for pricing, visibility, and go-to-market strategy.
Roles and Responsibility:
1. B2C Market Activation
• Support and program-manage branding, content, and event planning for:
o Plumbers’ Meets
o Dealers’ Meets
o Distributors’ Meets
• Ensure seamless execution of on-ground activation programs aligned with brand objectives
• Lead continuous improvement initiatives across:
o Activation formats and engagement approaches
o Event design and audience engagement
o Overall program effectiveness and ROI
• Collaborate with sales and channel teams to ensure strong last-mile impact
2. B2B Market Activation
• Program-manage and lead B2B market activation initiatives including but not limited to:
o Industry events, partner meets, and thought-leadership platforms
o B2B newsletters and engagement properties
• Drive continuous improvement across:
o Activation formats and content storytelling
o Event design and execution excellence
o Partner experience and engagement effectiveness
• Build scalable frameworks for consistent and high-quality B2B activation delivery
3. Market Intelligence
• Project-manage gathering and synthesis of objective market intelligence input for the retail market including but not limited to
o Market share and competition benchmarking
o Pricing study across key markets
• Refine and enhance study framework and methodology based on pilot learnings
• Synthesize study outputs into:
o Clear, actionable insights in terms of focus markets and product segments
o Recommendations for pricing strategy
o Inputs for Retail GTM (Go-To-Market) decisions
• Partner with cross-functional teams (Sales, Pricing, Strategy) to operationalize insights
Key Skills & Competencies
1. Strong program management and execution capabilities
2. Deep understanding of channel sales and distribution ecosystems
3. Ability to link marketing initiatives to business outcomes
4. Expertise in event marketing and on-ground activations
5. Strong commercial acumen and market orientation
6. Data-driven decision-making and problem-solving skills
7. Strong stakeholder management across Sales, Marketing, and external partners
8. Continuous improvement and innovation mindset
Experience & Qualifications
• MBA/PGDM from a reputed institution
• 5–8 years of experience, with:
o Minimum 4 years in Sales / Channel Sales roles (mandatory)
o Experience in market activation / trade marketing / channel engagement
• Experience in B2B / channel-driven industries (Building Materials, FMCG, Durables, etc.) preferred
