Requirements and Skills
Experience: Proven track record in strategizing, executing, and optimizing multi-channel marketing campaigns.
Sector Expertise: Preferable background in B2C / D2C marketing agency / in-house.
Technical Proficiency: Basic understanding of Google Analytics, Microsoft Excel, Canva, and modern SEO/Lead Gen methodologies.
Education: A Bachelor’s degree (Graduation) in Marketing, Business, or a related field.
Communication: Exceptional proficiency in English with the ability to deliver compelling presentations to stakeholders.
Analytical Mindset: Comfortable translating relevant data sets into actionable business decisions and expansion opportunities.
Key Responsibilities
Strategic Execution: Develop, evaluate, and optimize integrated strategies for creative development, digital campaigns, brand communications, and lead generation.
Stakeholder Management: Vet and manage external agencies and stakeholders to ensure alignment with brand goals across influencer marketing, performance marketing, and creative production.
Budget & Goal Management: Prepare and manage monthly, quarterly, and annual marketing budgets. You will be responsible for setting, monitoring, and reporting on team KPIs.
Brand Positioning: Ensure a cohesive brand voice and identity across all touchpoints, including digital campaigns, web pages, events, in-center branding, and promotional collateral.
Data Analytics & SEO: Utilize tools like Google Analytics and HubSpot to track performance. Apply SEO techniques and online advertising strategies to drive high-quality lead generation.
Market Intelligence: Identify shifts in customer behavior to tap into new market segments. Closely monitor competitor developments, including pricing shifts, acquisitions, and new feature launches.
Collaboration: Work hand-in-hand with the Sales department to synchronize efforts, boost brand awareness, and increase lead conversion rates.
Planning: Take an active seat at the table during quarterly and annual planning sessions for company-wide objectives.
