Job Title: Sr. Operations Executive
Department: Project Management Office
Location: Kolkata
Industry: Healthcare/Pharmaceuticals (Preferred)
Role Overview The Sr. Operations Executive is responsible for planning, executing, and optimizing multichannel marketing campaigns to drive engagement, brand visibility, and business outcomes. This role requires strong cross-functional coordination, data-driven decision-making, and end-to-end campaign ownership.
Key Responsibilities:
• Design and execute integrated banner Ad & Content Promotion campaigns aligned with business objectives
• Develop campaign calendars, messaging frameworks, and targeting strategies
• Collaborate with stakeholders (medical, sales, content, tech) to ensure alignment
• Manage end-to-end deployment across channels (email, webinars, banners, push notifications, social media)
• Coordinate with design and content teams for asset development
• Ensure timely delivery and adherence to campaign timelines
• Track campaign KPIs (open rates, CTR, conversions, engagement rates)
• Analyze performance data and generate actionable insights
• Conduct A/B testing and continuous optimization
• Act as the primary point of contact for internal teams and external clients
• Present campaign performance reports and recommendations
• Prepare campaign performance dashboards and reports
• Review campaign report and delivery.
Key Requirements:
• Bachelor’s degree in marketing, Business Administration, Life Sciences, or related field
• 3–6 years of experience in campaign management / digital marketing
• Experience in healthcare/pharma marketing is a strong advantage
• Strong understanding of digital marketing channels and tools
• Data-driven mindset with proficiency in analytics and reporting
• Excellent project management and multitasking skills
• Strong communication and stakeholder management abilities
• Familiarity with CRM tools, marketing automation platforms, and campaign tracking systems.
