Role : Senior Audience Development Strategist
Location: Hyderabad
Note: The default working hours are 5pm – 2am.
Experience Required: 6+ years in audience development, SEO, or related field
Responsibilities:
● Audience Growth Strategy: Partner with client teams to analyze audience data, identify
trends, and develop strategic plans to drive acquisition, engagement, and retention.
Deliver clear, data-backed recommendations for audience growth.
● Insight-Driven Roadmaps: Conduct audits to assess client needs, set growth goals,
and create detailed 3-month roadmaps focused on audience acquisition and
engagement strategies.
● Performance Analysis: Use analytics tools to track audience metrics, monitor KPIs,
and generate custom reports for regular updates to stakeholders, ensuring alignment on
progress and outcomes.
● Team Leadership: Guide a small team dedicated to audience development, providing
oversight and technical direction to optimize engagement and growth initiatives.
Skills:
● Data & Analytics: Strong Excel skills for data modeling and reporting. Able to interpret
data to build actionable audience insights.
● SEO & UX: Knowledge of SEO, SEM, and user experience practices to enhance
audience engagement.
● Client Relations: Strong communicator who can engage with clients, understand their
goals, and deliver effective solutions.
Tools to be good at:
● SemRush, AHrefs, Screaming Frog and Uber Suggests
● Intermediate Excel skills are required
● In depth knowledge of Google Search, Google Tag Manager and Google Analytics
(implementation and usage)
● Visualization tools is a plus
● Knowledge of tools like chartbeat, parsley is a plus
Why DataBeat:
● DataBeat was founded in 2017 by ex IIM, IIIT grads who held leadership roles in top
media and consulting firms
● Currently a ~100 people organization and with clients in US and UK, DataBeat has been
growing at 50%+ YOY
● You would be working on a client facing role with reputed global media and adtech firms
developing client management skills
● Provides an opportunity to not only be part of a dynamic environment, but also gain
expertise in business/data analytics which is the next big thing
● Be part of the fast-growing digital media and advertising space which is the core
business of the likes of Google, Facebook, LinkedIn and Amazon
● In a matter of year or two, you could expect to do one more or of the following
● Lead a client engagement
● Lead a set of people
● Own development of ideas and concepts to grow the organization
About Us:
DataBeat Consulting is seeking to hire for the role of an Audience/Traffic Analyst. We are
looking to
recruit enthusiastic talent and quick learners who could take up challenges. In this role, you will
own responsibilities and master various skills – handling data, business decision making, project
management, client communication and management.
DataBeat, a specialist in the Media and Analytics space, provides managed services for
Publishers (typically news websites that make revenue from advertising) and Ad Tech to
increase their revenue and audience. Digital advertising is data-intensive and we believe in
data-based decision making and problem-solving to excel in various functions.
