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otional strategies.
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Job Description
At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?
This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
The Sr. Associate, Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for driving marketing strategies for product ranges, enhancing patient outcomes through advanced technologies, and fostering meaningful interactions with patients and eye care providers. Specifics include:
• Collect and analyze market data to forecast trends and develop marketing strategies for assigned product ranges
• Monitor the execution and effectiveness of marketing strategies using tools like SalesForce and Pitcher, and through regular exchanges with the sales force and field presence
• Build and maintain trusting relationships with Global structures to inform them about the market, gain support, and prepare localized materials, documents, and programs for clients
• Propose and adapt promotional tools and content for the sales force and clients
• Develop partnerships with leaders and decision-makers for assigned product ranges
• Coordinate with logistics, customer service, finance, Regulatory Affairs, and Research and Development departments to optimize product management
• Propose and adhere to marketing budgets to achieve product range objectives
• Actively participate in organizing events and surgery congresses
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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital status, disability, or any other reason.
