Career Category
Marketing
Job Description
Key Responsibilities:
The Senior Associate, DAM Admin. is responsible for the creation, validation, tagging, and governance of digital assets and associated metadata within Amgen’s Global Digital Asset Management (DAM) platform (AGP). This role ensures the integrity, accuracy, and synchronization of key marketing data—including Key Messages (KM), Adoption Ladder & Barrier (AL&B) frameworks, and other content attributes across systems. The role also supports content retrieval, image sourcing, and system coordination to enable compliant, efficient reuse of assets globally.
1. Asset and Metadata Management
Create, validate, and maintain Key Messages, Adoption Ladder & Barrier (AL&B) elements, and related metadata within platforms.
Ensure completeness and accuracy of information across brands, countries, and CRM integrations.
Update external identifiers and manage metadata consistency across systems.
2. Tagging and Governance
Tag digital assets (e.g., multichannel slides, email templates, fragments) with appropriate Key Messages, AL&B, and other metadata attributes.
Maintain governance standards for metadata taxonomy, tagging accuracy, and DAM policies.
Support reporting needs for Brand and Content Production teams to identify and leverage existing assets efficiently.
3. Source File Retrieval and Archival Management
Locate and retrieve native source files and high-resolution imagery from Amgen systems like Veeva, or legacy vaults upon request.
Coordinate with Regulatory team to recover or archive expired or missing assets within defined SLAs.
Ensure version control, documentation, and secure transfer of approved materials.
4. Stakeholder Collaboration and Support
Partner with Brand, Content Production, external agencies and other stakeholders to align on asset workflows, metadata requirements, and data integrity.
Raise and track ISM tickets for new asset creation or synchronization issues.
Troubleshoot system or data errors in collaboration with regional DevOps and CRM teams.
Qualifications & Skills:
Required:
Bachelor’s degree in information management, Library Science, Digital Media, or related field.
4-9 years of experience in Digital Asset Management, metadata operations, or library sciences.
Strong working knowledge of Veeva Vault, CRM systems (e.g., Salesforce), and DAM platforms (AGP or equivalent).
Demonstrated attention to detail, data accuracy, and content governance.
Experience managing multiple priorities in a global or matrixed organization.
Preferred:
Familiarity with pharmaceutical marketing materials, regulatory processes, and compliance standards.
Working experience with metadata taxonomies and content tagging frameworks.
Strong communication skills and ability to collaborate cross-functionally with technical and business teams.
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