Job Summary:
The role of a Social Media Specialist entails developing and managing content across various social media platforms, including Facebook, Instagram, and Twitter, with the objective of establishing a following and fostering customer engagement. In addition, the Specialist may be tasked with monitoring site analytics, addressing audience feedback, and supervising creative design.
Responsibilities & Duties:
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
Managing a high volume of daily social media posts
Communicating with social media followers, including responding to queries in a timely manner
Developing and managing social influencer programs and attending social influencer events
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
Suggesting recommendations to adjust the social media marketing strategy for optimal results
Qualifications:
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
Fluency in English
Skills:
A genuine interest in Social platforms
Hands-on experience with social ad platforms like Meta, Twitter, LinkedIn, Tiktok
Proficiency in Microsoft Office and an excellent knowledge of Excel
Proficiency in numbers, data and reporting
