Role Overview:
The
Social Media Executive
will be responsible for creating, curating and managing content across all social media platforms to increase brand awareness, customer engagement and website traffic. The ideal candidate should have a strong grasp of
social media strategies, content creation, and analytics
to build a dynamic and engaging brand presence.
Key Responsibilities:
Social Media Strategy & Execution
Develop and execute a
data-driven social media strategy
aligned with business goals.
Optimize content for different social media platforms, including Instagram, Facebook, Twitter, LinkedIn and YouTube.
Stay updated on
trends, platform changes and best practices
to keep the brand ahead in the digital space.
Content Creation & Community Engagement
Generate, edit, publish, and share
daily content
(text, images, videos, reels, stories) to build meaningful customer connections.
Engage with followers, respond to queries and encourage positive interactions to
foster brand loyalty
.
Collaborate with designers, videographers and influencers to create
visually appealing and high-engagement content
.
Brand Growth & Awareness
Set up and optimize company pages across platforms to improve
brand visibility and reach
.
Identify
brand advocates, influencers, and community groups
to drive organic growth.
Execute paid campaigns through
Facebook Ad Manager and Google Ads
to enhance reach and conversions.
Analytics & Performance Tracking
Monitor, track, and analyze social media performance using tools like
Google Analytics, Meta Business Suite and third-party social media tools
.
Prepare
monthly reports and insights
with actionable recommendations for continuous improvement.
Collaboration & Campaign Management
Work closely with the
Marketing, Design, and Product teams
to ensure social media campaigns align with brand goals.
Plan and maintain an
editorial content calendar
for timely execution of promotions, launches and collaborations.
Identify opportunities for
viral and trend-driven content
to enhance audience engagement.
Key Requirements:
1-2 years of experience
in
Social Media Marketing, Digital Media or Content Strategy
.
Strong understanding of
content marketing, branding and audience engagement strategies
.
Hands-on experience in
Facebook Ad Manager, Instagram Insights and Google Analytics
.
Excellent
copywriting, communication and creative storytelling skills
.
Knowledge of
SEO, web traffic metrics and online marketing trends
.
Ability to manage multiple accounts and projects with a strong sense of
organization and detail-orientation
.
Bonus Skills (Preferred but Not Mandatory):
Proficiency in
Adobe Photoshop, Illustrator, Canva or video editing tools
.
Experience with
influencer marketing and social media collaborations
.
Understanding of
e-commerce and consumer electronics marketing
.
