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Social Marketing Insights & Strategy Manager (Social Media Analyst)

at OLIVER

Gurugram, India Mid Posted 2026-05-15

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About this role

<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span>&nbsp;</p></div><p><strong><span data-contrast="auto">Role:&nbsp;</span></strong><span data-ccp-props="{&quot;134233279&quot;:true}"> Social Marketing Insights &amp; Strategy Manager (Social Media Analyst)</span></p> <p><strong><span data-contrast="auto">Location:&nbsp;</span></strong><span data-ccp-props="{&quot;134233279&quot;:true,&quot;335559739&quot;:240}"> Gurgaon, India&nbsp;</span></p> <p><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></p> <p><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></p> <p>As a Social Marketing Insights Manager, you will bridge the gap between product strategy and cultural resonance. You will be a part of the analytics, measurement and insights teams for Google India’s social channels, ensuring our brands (like Search, Pixel, and Gemini) connect authentically with audiences. You are a subject matter expert in social platforms and AI-powered analytics, responsible for turning complex data into actionable stories that shape product positioning, creative content, and business growth.</p> <p><span data-ccp-props="{&quot;335559739&quot;:240}">Key responsibilities:</span></p> <ul> <li><span data-ccp-props="{&quot;335559739&quot;:240}">Strategy &amp; Insights: Lead the measurement framework for all Google product areas. </span></li> <li><span data-ccp-props="{&quot;335559739&quot;:240}">Translate complex social data into concise narratives for cross-functional stakeholders (Product, Sales, Creative, and Legal).</span></li> <li><span data-ccp-props="{&quot;335559739&quot;:240}">Adept at and comfortable with building AI-first workflows to harness the power of the internet.</span></li> <li><span data-ccp-props="{&quot;335559739&quot;:240}">AI-Powered Listening: Build and manage real-time, AI-enabled social listening workflows to monitor brand sentiment, competitive landscapes, and emerging cultural trends.</span></li> <li><span data-ccp-props="{&quot;335559739&quot;:240}">Strategic Consulting: Act as an internal consultant for Product Marketing Managers (PMMs), framing business questions into investigative social studies and brand audits.</span></li> <li><span data-ccp-props="{&quot;335559739&quot;:240}">Creative Collaboration: Partner with editorial and creative teams to close the loop between data and content, using performance insights to modernize Google’s organic and paid social approach.</span></li> <li><span data-ccp-props="{&quot;335559739&quot;:240}">Agency &amp; Playbook Management: Lead social agency relationships and vendors. Develop a "Lighthouse" playbook for measurement and insights to be used across regional teams.</span></li> </ul> <p>&nbsp;</p> <p><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:240,&quot;335559740&quot;:259}"><strong><span data-contrast="auto">What you will be doing:</span></strong><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></span></p> <ul> <li><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:240,&quot;335559740&quot;:259}">Set KPIs and create comprehensive reports (weekly/monthly/campaign-specific) that visualize data and drive decision-making.</span></li> <li><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:240,&quot;335559740&quot;:259}">Create advanced search queries for social listening to uncover conversation drivers and audience habits.</span></li> <li><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:240,&quot;335559740&quot;:259}">Identify emerging formats and audience preferences to reach broader demographics.</span></li> <li><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:240,&quot;335559740&quot;:259}">Monitor and optimize the effectiveness of both organic and paid social initiatives.</span></li> <li><span data-ccp-props="{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:240,&quot;335559740&quot;:259}">Work on detailed reports for campaigns, all content working closely with agency</span></li> </ul> <p>&nbsp;</p> <p><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p> <ul> <li>Comfort building AI-first workflows in the measurements and insights space</li> <li>Analytical Mastery: Strong ability to interpret digital media data, attribute results, and visualize insights in a way that informs business strategy.</li> <li>Platform Expertise: Deep understanding of the mechanics and measurement nuances of YouTube, Instagram, X (Twitter), Facebook, and LinkedIn.</li> <li>Technical Toolset: Proficiency in social listening and analytics tools (e.g., Brandwatch, Sprinklr, Google Analytics, Rival IQ, Facebook Insights, and Google Ads).</li> <li>Marketing Fluency: Familiarity with the full product lifecycle, from positioning and competitive analysis to paid social optimization and influencer strategy.</li> <li>Communication: Excellent ability to articulate "the why" behind the data to both technical and non-technical teams.</li> <li class="li1">Passion&nbsp;for and inquisitive about AI and&nbsp;new technologies&nbsp;</li> <li class="li1">Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.</li> </ul> <p><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 17590</span></p> <p class="p1"><span style="color: rgb(236, 240, 241);">#LI-DB1 #LI-Hybrid</span></p><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations  </span>&nbsp;<br></p> <p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. &nbsp;</span></em> <span data-ccp-props="{}">&nbsp;</span></p> <p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>

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