The purpose of this role is to develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.
Job Description:
Key responsibilities:
Design, develop, and execute personalized campaigns across
Email, SMS, Push Notifications, and WhatsApp
, with strong
cross-channel integration knowledge
.
Build and manage customer journeys using
Journey Builder, Email Studio, Mobile Studio, Advertising Studio and Interaction Studio.
Create dynamic, responsive email templates using
HTML, CSS, and AMPscript
.
Develop
SQL queries
for data segmentation, extraction, and reporting.
Integrate Marketing Cloud with
Salesforce CRM
and third-party systems.
Implement marketing automation using
Automation Studio
.
Develop custom scripts using
AMPscript, SSJS, HTML and CSS
to enhance personalization and functionality.
Troubleshoot and optimize automation workflows to ensure accurate and timely execution.
Provide technical support and training to internal teams on Marketing Cloud capabilities.
Stay updated with the latest Salesforce Marketing Cloud features, releases, and best practices.
Location:
Mumbai
Brand:
Fractal
Time Type:
Full time
Contract Type:
Permanent
