The purpose of this role is to enable and support project delivery through the capture and analysis of user and business needs, ensuring project outcomes are aligned with the service vision and business strategy.
Job Description:
Key responsibilities:
•
Salesforce CDP Management:
Implement and manage Salesforce CDP to unify and segment customer data from multiple sources.
Ensure data accuracy, cleanliness, and compliance with data governance and privacy regulations.
Develop and maintain data integration processes between Salesforce CDP and other systems (CRM, marketing automation, etc.).
Interaction Studio Optimization:
Configure and optimize Salesforce Interaction Studio to deliver personalized customer experiences across various channels (web, email, mobile, etc.).
Develop and execute real-time interaction strategies to enhance customer journeys and drive engagement.
Monitor and analyze interaction data to identify trends, insights, and opportunities for improvement.
Collaboration and Strategy:
Work closely with marketing, sales, IT, and customer service teams to align CDP and Interaction Studio initiatives with business goals.
Develop and execute data-driven marketing strategies and campaigns based on insights derived from customer data.
Provide training and support to team members on using Salesforce CDP and Interaction Studio effectively.
Reporting and Analysis:
Create and maintain dashboards and reports to track key performance indicators (KPIs) related to customer data and interactions.
Conduct regular data analysis to measure the effectiveness of personalization efforts and make data-driven recommendations for improvement.
Stay updated with the latest trends and best practices in CDP and customer interaction management.
Location:
Mumbai
Brand:
Fractal
Time Type:
Full time
Contract Type:
Permanent
