Job Title - SEO Specialist
Location- Ahmedabad
Experience - 3 to 5 years
About Webential:
Webential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We are committed to helping businesses establish a strong online presence and achieve their digital goals. Our team combines creativity, technical expertise, and a deep understanding of client needs to deliver outstanding web solutions.
Job Overview:
We're seeking a talented and driven SEO Specialist to join our dynamic team and skyrocket our clients' local online presence. If you thrive on data-driven strategies, enjoy building relationships, and deeply understand local search algorithms, we want to hear from you!
Responsibilities:
Keyword Research:
Use advanced tools to identify and target the business's most relevant and high-traffic keywords.
Content Oversight: Supervise content creation, providing guidelines and suggestions for optimization and ensuring updates to outdated content.
SEO Implementation:
Optimize website pages for desktop, tablet, and mobile use. It includes on-page SEO elements like title tags, meta descriptions, headers, alt tags, and internal linking.
Technical SEO:
Conduct regular SEO audits to identify broken links, duplicate content, and slow page speeds and address redirection challenges. Recommend and guide necessary changes to developers.
Competitor Analysis:
Conduct an in-depth analysis of competitors to identify gaps and opportunities.
Conversion Rate Optimization: Implement basic techniques to convert organic traffic into valuable leads, especially for our SaaS products.
Data Analysis:
Use tools like GA4 and GTM to create and analyze reports on vital KPIs, SEO traffic metrics, search engine referrals, and keyword rankings.
Reporting:
Create detailed monthly and weekly reports highlighting key performance indicators, growth areas, and areas needing improvement.
Stay Up-to-Date with the Latest SEO Trends: Ensure the marketing website is always up-to-date with relevant content, the latest SEO best practices, trends and user-friendly navigation.
Strategy Development:
Draft and implement cohesive SEO strategies that align with company objectives and drive sustainable traffic growth.
Collaboration: Work closely with content writers, graphic designers, and developers to ensure SEO best practices are consistently applied.
Continuous Learning:
Stay updated with the latest trends, updates, and best practices in the SEO industry.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience as an SEO Specialist with a focus on local SEO AND/OR eCommerce SEO.
In-depth knowledge of local search optimization principles, algorithms, and best practices.
Familiarity with local search tools and platforms, including Google Search Console, Google Tag Manager, Google Looker Studio, GA4, SEMRush etc.
Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
Passion for online marketing and staying up-to-date with the latest SEO trends and technologies.
Benefits:
Opportunity to work in a fast-paced, dynamic environment with a talented team.
Make a real impact on the success of our clients and their businesses.
Continuous learning and professional development opportunities.
Flexible work environment
Work life balance
