We are looking for an experienced " SEO specialist" with at least 2+ years of hands-on experience and in-depth knowledge of SEO and all the digital marketing platforms. The person in question should be a smart and self-driven individual capable of running marketing campaigns for the company with the purpose of generating leads.
Desired Candidate Main Responsibilities:
● SEO expert with working knowledge of search engine optimization practices, including ON Page and OFF Page Optimization and keyword expansion research
● Conduct on-site and off-site SEO competitor analysis; plan and execute SEO strategies (including link building)
● Using web tools to track site traffic and rankings to maximize organic visitors
● Administer search engine programs (XML sitemaps, Google analytics, webmaster tools, Google search console, and keyword tools) for purposes of diagnostic reporting on projects
● Recommend changes to website architecture, linking and other factors to improve SEO positions for target keywords
● Reviewing and analyzing our websites for areas that can be improved and optimized
● Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic
● Build, optimize and scale effective paid search and social ad campaigns, ensuring consistency of messaging across all marketing programs and campaigns
● Grows and expands company social media presence into new social media platforms, plus increase presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram
● Manage campaign expenses, estimate monthly costs and achieve maximum ROI from spending
● Provide creative ideas for content marketing and update website
● Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required
● Experience with link building strategies
● Knowledge of AMP and core web vitals
● Knowledge on latest SEO trends
Required Candidate Profile
:
● Bachelor's degree in Marketing, Statistics, Commerce, Business, IT or related discipline will be highly regarded but not mandatory
● 3+ years of digital marketing experience (SEO/SMO/SEM)
● Excellent Communication Skills with a flair to be Up-to-date on Current Affairs across Verticals (Business / Social / Political / Digital etc.)
● Ability to coordinate and implement search engine marketing programs
● Goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills
● Experience successfully refining SEO, keyword research and executing digital marketing strategies for high-growth businesses and creatively translating the strategies into compelling marketing programs and campaigns
● Deep understanding of web analytics and expertise in email marketing, social media marketing, search engine marketing, chatbot marketing, and lifecycle marketing among others
● A track record of successfully collaborating within a local and global team as well as working independently and autonomously ● High attention to detail in both written and visual context and outstanding spoken English, written communication and visual presentation skills
● Smart professional, who is a self-learner with ability to adapt to changing business needs
Experience on the following marketing tech platforms will be an added advantage:
● Google Search and Google Display Ads
● Twitter, Facebook, LinkedIn, YouTube and Instagram
● Social Media Scheduling Apps
● Google Analytics, Tag Manager and Data Studio
● Onsite and Offsite SEO
● WordPress
● Designing email marketing campaign
