Key Responsibilities
On-Page SEO
Conduct keyword research and analysis to identify high-value opportunities.
Optimize website content, meta tags, headings, and internal linking for SEO on Wordpress site.
Work with manager to develop SEO-friendly blog posts, landing pages, and product descriptions.
Perform regular SEO audits and recommend improvements.
Off-Page SEO
Develop and execute link-building strategies to improve domain authority.
Identify and build relationships with relevant websites for guest posting and backlink acquisition.
Monitor backlink profile and disavow harmful links when necessary.
Manage local SEO efforts, including Google Business Profile optimization.
Stay updated on industry trends and algorithm changes to adjust strategies accordingly.
AI & LLM-Driven SEO
Research and implement strategies to optimize content for AI-powered search engines and LLM-based platforms.
Monitor emerging trends in LLMs to ensure adaptability and track analytics for performance.
Assist in producing content and collateral to produce authoritative, context-rich content that LLMs prioritize.
Qualifications
Proven experience in SEO (on-page and off-page) with measurable results.
Strong knowledge of Google Search Console, Google Analytics, and SEO tools (e.g., SEMrush).
Familiarity basic web development principles on Wordpress.
Understanding of AI-driven search and its impact on SEO strategies.
Excellent analytical, problem-solving, and communication skills.
Ability to work independently and collaborate with cross-functional teams.
Requirements:
- Education in Marketing, Business, Communications, or relevant experience.
- Demonstrated ability to write articles, blog posts, proposals, video scripts, and/or compelling marketing copy.
- 3+ years experience with digital SEO tactics and programs
- Possesses a self-motivated and results-oriented mindset.
