About LenDenClub
LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With a total of
30 million+ users and 3 million+ investors
on board, LenDenClub has become a go-to platform to earn returns in the range of up to 24% p.a.*. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify one’s investment portfolio.
LenDenClub has raised
US $10 million
in a Series A round from an association of investors. With the new round of funding, LenDenClub was valued at more than US $51 million in the last round and has grown multifold since then. With ace cricketer
Hardik Pandya
as the brand ambassador, the platform is raising awareness about P2P lending amongst the larger population of the country.
Why work at LenDenClub
LenDenClub is a certified great place to work
. The certification comes from the Great Place to Work Institute, Inc, a globally renowned firm dedicated to evaluating companies for their employee satisfaction on the grounds of high trust and high-performance culture at workplaces. As a LenDenite, you will be a part of an enthusiastic and passionate group of individuals who own and love what they do. At LenDenClub we believe in creating leaders and with you coming on board you get to work with complete freedom to chase your ultimate career goal without any inhibitions.
About Role-
We are looking to hire an SEO/ASO Manager who has hands-on experience across
all aspects of B2C search engine optimization. This position will work cross-functionally with
Paid, Social, and Content teams.
Responsibilities:
Analyze the current state of the website, and app and define the strategy to maximize organic user
acquisition.
Work closely with SEO/AEO/ASO agencies
Execute SEO & ASO strategies in multiple languages
Optimise keywords, ratings, screenshots, and reviews
Develop your App Store Optimization expertise and keep your knowledge up to date
regarding new app stores (Apple App Store and Google Play Store) and mobile growth
trends
Identify directories, forums, and websites for potential link-building and develop
strategies around it
Research and resolve HTML code and content, link architecture, and navigation issues
Creating unique write-ups after research and re-phrasing
Collaborating with other members to foster teamwork and drive innovation and change
WordPress Compatible
Make on-page and off-page changes
Provide daily work reports
Provide daily ranking updates
Prepare weekly, monthly, quarterly, and yearly plans for organic conversions
Keep looking for significant Google algorithmic changes.
Administer search engine programs (XML sitemaps, webmaster tools, etc. )
Desired Skills and Experience:
At least 7 years of professional experience in SEO, ASO, Digital Marketing, and Content.
Basic understanding of web technologies such as HTML, JavaScript, and CSS as well as
major CMS.
Experience with SEO tools such as Screaming Frog, Google Analytics, Search
Console, SEMRush, and Ahrefs would be desirable.
Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications,
Information Systems, or Statistics
Extensive B2C SEO experience ( B2C SEO )
ASO expertise
Knowledge of Analytic software ( Data )
Good understanding of development processes, HTML, and other standard code
Solid understanding of keyword research
Solid understanding of copywriting & web copywriting skills
Ability to identify and resolve problems.
Ability to organize, manage, and prioritize tasks.
Must have an excellent command of spoken and written English.
Agency background would be a plus point.
