Job Title: Senior SEO Specialist (SEO, AEO, GEO & AIO)
Company:
Navia Markets Limited
Experience Required:
4+ Years
Employment Type:
Full-Time
Location:
Chennai
About Navia Markets Limited
Navia Markets Limited is a technology-driven financial services company focused on delivering modern trading and investment solutions. Our mission is to empower investors with innovative tools, transparent services, and digital-first experiences. We are expanding our digital growth team and looking for an experienced
SEO Specialist
who can drive organic visibility across traditional search engines and emerging AI-driven search platforms.
Role Summary
We are looking for a skilled
SEO Specialist with expertise in SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Optimization (AIO)
. The ideal candidate will be responsible for improving the company’s organic presence, optimizing content for search and AI platforms, and implementing modern search strategies that align with evolving search technologies.
Key Responsibilities
Search Engine Optimization (SEO)
Plan and execute comprehensive
on-page, off-page, and technical SEO strategies
.
Perform keyword research and competitor analysis to identify ranking opportunities.
Optimize website pages, metadata, internal linking, and content structure.
Monitor organic performance and implement improvements to increase traffic and rankings.
Answer Engine Optimization (AEO)
Optimize content to appear in
featured snippets, People Also Ask (PAA), and voice search results
.
Develop structured content including FAQs and answer-based content formats.
Implement structured data and schema markup to improve answer engine visibility.
Generative Engine Optimization (GEO)
Optimize digital content to be discoverable and referenced in
AI-powered generative search results
.
Structure content to improve
AI comprehension, contextual relevance, and entity recognition
.
Monitor and adapt to changes in generative search platforms and AI-driven discovery.
AI Optimization (AIO)
Leverage AI tools for
content optimization, search intent analysis, and SERP performance insights
.
Improve visibility across
AI search assistants, LLM-driven platforms, and conversational search interfaces
.
Stay updated with evolving
AI search trends and algorithms
.
Technical SEO
Conduct regular
technical SEO audits
to identify and resolve site issues.
Improve
site speed, mobile optimization, Core Web Vitals, and crawlability
.
Ensure proper indexing, site architecture, and structured data implementation.
Content & Collaboration
Collaborate with the content and marketing teams to develop
SEO-driven content strategies
.
Build topic clusters and authority content related to trading and financial services.
Ensure content aligns with
search intent and algorithm updates
.
Reporting & Analytics
Track and analyze SEO performance using tools such as
Google Analytics, Google Search Console, Ahrefs, and SEMrush
.
Prepare regular reports on organic traffic, rankings, and SEO performance metrics.
Provide insights and recommendations for continuous optimization.
Required Skills & Qualifications
Minimum
4+ years of experience in SEO and organic growth strategies
.
Strong understanding of
on-page SEO, off-page SEO, and technical SEO
.
Knowledge of
AEO, GEO, and AI-based search optimization strategies
.
Experience with SEO tools such as
Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms
.
Familiarity with
schema markup and structured data implementation
.
Strong analytical skills and ability to interpret data-driven insights.
Excellent communication and collaboration skills.
Preferred Qualifications
Experience in
Fintech, trading, or financial services industry
.
Knowledge of
AI-powered content optimization tools
.
Experience managing
large-scale content or SEO campaigns
.
Key Performance Indicators (KPIs)
Growth in
organic traffic and keyword rankings
Increased visibility in
featured snippets and AI search results
Improvement in
technical SEO metrics and Core Web Vitals
Increase in
qualified organic leads and conversions
Why Join Navia Markets Limited
Opportunity to work in a
fast-growing fintech company
Collaborative work environment with opportunities for professional growth
Competitive compensation and career development opportunities
