Job Title: Senior Marketing & Strategy Executive/Manager
Location:
Mohali
Experience:
4+ Years
Employment Type:
Full-Time
Company Profile
:
APPWRK IT Solutions Pvt. Ltd.
is an India-based IT Service Provider founded in the year 2012, intent on associating with the right people at the right place to achieve the best possible results. Since 2012, APPWRK IT Solutions has been continuously developing web applications for businesses across the globe. We have successfully delivered numerous projects in the IT field, covering Mobile, Desktop, and Web applications.
We are well known for our expertise, performance, and commitment to delivering high-quality solutions. As an IT services and product-based company, we cater to various industries, providing cutting-edge technology solutions tailored to our clients' needs.
We take pride in working with Fortune 500 clients like
Unilever
and have a strong global presence in the
US, Netherlands, and Australia
. In India, we operate from
Chandigarh and Delhi
, offering top-tier IT solutions to businesses worldwide. Our team of skilled professionals is dedicated to driving innovation, efficiency, and digital transformation for our clients.
About the Role
We are looking for a dynamic
Marketing & Strategy Executive
to drive data-driven marketing initiatives, build strong brand visibility, and support the company’s growth roadmap. This role combines hands-on digital marketing execution with strategic planning, performance analysis, and cross-functional collaboration.
Key Responsibilities
Marketing Strategy & Planning
Develop and execute marketing strategies aligned with business goals.
Conduct
market, competitor, and customer research
to identify opportunities.
Build quarterly marketing plans across digital, content, and performance channels.
Digital & Performance Marketing
Plan, run, and optimize
Meta Ads, Google Ads (Search, Display, Performance Max, YouTube)
.
Conduct
A/B testing
for ads, landing pages, and campaigns to improve performance.
Manage budgets, track ROAS, CAC, and other KPIs.
SEO & Website Management
Work on
on-page, off-page SEO
, keyword research, and optimization strategies.
Collaborate with content teams to ensure SEO-friendly content creation.
Monitor website analytics, traffic, and user behavior.
Analytics & Reporting
Use tools like
Google Analytics, Tag Manager, Search Console, Meta Business Suite
to track results.
Create weekly/monthly performance reports with actionable insights.
Recommend improvements for conversions and customer acquisition.
Content & Communication
Support content creation for blogs, case studies, social media, and email marketing.
Maintain consistency in brand message and tone across platforms.
Cross-Functional Collaboration
Work closely with sales, design, and development teams to align marketing goals.
Assist in product positioning, messaging, and go-to-market strategies.
Required Skills & Qualifications
Bachelor’s degree in Marketing, Business, or related field.
4+ years of experience in
digital marketing or marketing strategy
on D2C Products.
Strong knowledge of:
Meta Ads / Facebook Ads Manager
Google Ads
A/B Testing & CRO
SEO (On-page, Off-page, Technical basics)
Google Analytics, Search Console, Tag Manager
Keyword Research & Competitive Analysis Tools
(SEMrush/Ahrefs preferred)
Strong analytical and problem-solving skills.
Ability to create and interpret reports using data.
Excellent communication and presentation skills.
Creative mindset with strong attention to detail.
Good to Have
Experience with
email marketing tools
(Mailchimp, HubSpot, etc.)
Understanding of
content marketing and social media strategy
Basic knowledge of
HTML/CSS
(for minor SEO or website tweaks)
Familiarity with
CRM tools
Why Join Us?
Work with a fast-growing IT services company.
Opportunity to own end-to-end marketing initiatives.
Supportive and collaborative team environment.
Exposure to global clients and large-scale digital campaigns.
