Essential Duties and Responsibilities:
Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO
Keyword research strategies (terms, head/tail, user intent, etc)
Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
Link building strategies and execution; including viral and buzz-oriented efforts
Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.
Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code
Education and/or Work Experience Requirements:
Hands on experience of SEO Keyword Research, Google Analytics, Search Engine Search Marketing, Social Media, SEO Strategy, Content Marketing, Mobile App Optimization, Digital Marketing, Online Marketing, Internet Marketing, Client Communication
Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
Excellent computer proficiency (MS Office – Word, Excel and Outlook)
Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.
