The Senior Marketing Manager will be responsible to develop and execute creative marketing campaigns to promote Sony Music content (Soundtracks, Pop & Catalogue) across various avenues. This role will work closely with the artists, production houses and internal teams (digital and catalogue) to ensure that every campaign achieves both commercial success and cultural impact.
What you'll do:
MARKETING CAMPAIGNS DESIGN & EXECUTION
• Design and execute marketing campaigns for new releases, catalogue content and independent artists
• Define campaign objectives, target audience, positioning, and budgets
• Work with internal teams ensure cohesive rollouts
DIGITAL MARKETING AND AUDIENCE GROWTH
• Drive social media growth through consistent & creative content posting
• Run promotional campaigns across socials through influence tie-ups
• Leverage data and insights to build targeted fan engagement strategies
PARTNERSHIPS AND PROMOTIONS
• Liase across multiple stakeholders- producers, artists, digital partners, social media teams, Radio, Television and PR for strategical content placement
ARTIST DEVELOPMENT AND RELEASE STRATEGY
• Collaborate with A&R to understand an artist’s vision and translate it into market-facing strategies.
• Plan go-to-market strategies for singles, EPs, albums, and videos with consistent artist branding/positioning
ON GROUND ACTIVATION
• Plan on-ground/ merchandising – non-traditional revenue based activations
Who you are:
• 7-9 years of proven experience in marketing, brand management, and strategic partnerships, with a strong focus on consumer-centric strategies
• Demonstrated ability to blend creativity with analytical thinking to drive impactful brand campaigns
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously
• Excellent communication skills, including adaptability to local languages and regional nuances
• Passionate about music, film, branding, and trendspotting, with a keen eye for emerging consumer behaviors
• Native fluency in Tamil language is a must.
What we give you:
• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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