About Mosaic:
Mosaic Wellness is building digital first, health coaches for elective health
concerns working toward one mission: To help Indians lead more fulfilling lives
surrounded by wellness and grace.
Man Matters, started in May 2020, is a digital elective health platform for men,
helping 2.5M+ men every year diagnose and solve for their hair, beard,
performance and nutrition concerns by offering personalized treatment plans
and access to expert doctors and health coaches.
Be Bodywise, started in May 2021, is an online women’s elective health platform,
serving 1.5M+ women every year by providing personalized solutions and doctor
consults across concerns for hair, face, body, pcos, sleep and nutrition.
Little Joys, started in May 2022, is an online health platform for kids, helping 1M+
parents every year solve for their child’s physical, mental and emotional
development by offering age appropriate solutions for nutrition, immunity, brain
health, bone health, personal hygiene and behavioral development with access
to expert doctors and nutritionists
Senior Influencer Marketing Executive or Assistant Manager Influencer Marketing
Experience - 2 to 7 years
Key Responsibilities:
Influencer Strategy Development:
● Design and implement comprehensive influencer marketing strategies aligned with
business goals.
● Identify growth opportunities within influencer marketing to expand brand reach and
relevance.
Influencer Sourcing and Relationship Management:
● Identify, evaluate, and onboard influencers and content creators that align with the
brand’s values and target audience.
● Foster long-term relationships with influencers to establish loyalty and advocacy for the
brand.
Campaign Planning and Execution:
● Lead the conceptualization and execution of creative, results-driven influencer
campaigns.
● Collaborate with internal teamsto ensure cohesive execution of campaigns across
channels.
Contract and Deliverable Oversight:
● Negotiate contracts with influencers, ensuring clear communication of deliverables,
timelines, and expectations.
● Ensure influencer content adheres to brand guidelines and meets agreed-upon
standards.
Performance Tracking and Analysis:
● Monitor campaign performance metrics (reach, engagement, conversions) and
optimize campaigns based on insights.
● Prepare detailed reports and presentations to showcase ROI and key learnings from
influencer partnerships.
Industry Trend Monitoring:
● Stay ahead of industry trends, platform updates, and competitor strategies to identify
new opportunities.
● Test and implement innovative influencer marketing techniques.
Requirements :
● A minimum of 2 to 8 years of experience in influencer marketing, with a proven track
record of delivering high-impact campaigns.
● Strong relationship-building and communication skills to foster influencer partnerships.
● A creative mindset coupled with analytical skills to craft and evaluate campaign
strategies.
● Experience in D2C or health and wellness is a plus point!
