Job Summary:
This is a strategic role within the marketing team of Star Plus, pivotal in pivoting the brand's growth engine towards the OTT & TV ecosystem. This incumbment will be responsible for defining the overarching marketing strategy to drive subscriber acquisition, engagement, and retention for Star Plus content on JioStar's streaming platform (JioHotstar). It involves steering the marketing mandate away from traditional linear metrics towards a digital-first performance model, overseeing the health of the content slate on JioHotstar, and driving the digital P&L for the channel's content.
About the team:
This team drives the growth of the Star Plus brand and its content specifically within the OTT ecosystem, with a primary focus on JioStar's streaming platform (JioHotstar). We develop and implement data-driven marketing strategies to maximize subscriber acquisition, engagement, and retention for Star Plus content on JioHotstar, leveraging advanced digital techniques and understanding the unique OTT consumer journey.
