Senior Associate, Social Media Marketing

Bengaluru, India Mid Posted 2026-04-16

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About this role

<div class="content-intro">Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia. Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently. Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region. We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia. But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors,  you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.</div>Role Summary We're looking for a Senior Associate, Social Media to help us build the RazorpayX brand in the digital world. Someone who lives and breathes social media, obsessed with formats, trends, and the art of making content that stops the scroll. You'll be the engine behind RazorpayX's social presence: from ideating reels to liaising with our agency, from pulling reporting insights to jumping in front of or behind the camera. If you've made something go viral and you're itching to do it again in the B2B fintech space, this one's for you. Roles & Responsibilities <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Be the daily point of contact with our Social Media Agency, aligning on posts across channels, driving weekly planning syncs, and owning monthly performance reviews to fuel channel growth.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Ideate and pitch creative concepts, including memes, formats, hooks, and narratives, to make RazorpayX stand out on every feed.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Own end-to-end content production on Canva from brief to final static or video asset.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Shoot, direct, and edit reels as a BAU activity with a strong understanding of camera framing, reel formats, aspect ratios, and platform-native storytelling.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Monitor social media performance using reporting and listening tools and translate data into actionable insights and optimisations.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Collaborate with internal design, brand, and PMM teams to ensure social content is on-brand and campaign-aligned.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Stay ahead of platform trends across Instagram, LinkedIn, and X and bring them into the content calendar proactively.</li> </ul> Desired Qualifications <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">2 to 4 years of hands-on social media experience, ideally in a fast-paced brand or agency environment.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Proven ability to produce content with a virality quotient across social platforms.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Proficient in Canva for both static and video editing and comfortable producing scroll-ready content independently.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Strong understanding of social media formats, including reels, carousels, stories, and shorts, and what makes each platform tick.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Hands-on experience with social media reporting and listening tools like Talkwalker by Hootsuite or similar.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Shooting, directing, and operating with a creator mindset on a day-to-day basis should feel second nature.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Highly organised and able to juggle agency coordination, content production, and reporting simultaneously.</li> </ul> Good to Have <ul> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Experience in a B2B marketing setup with an understanding of how to make business finance feel exciting and relevant.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Prior experience working closely with founders or leadership on personal branding and thought leadership content.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Experience collaborating with or managing influencers and creator partnerships.</li> <li style="font-size: 12pt; font-family: arial, helvetica, sans-serif;">Fintech or SaaS background with familiarity with the audience and ecosystem.</li> </ul><div class="content-conclusion"><div class="gmail_default">Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. </div> <div class="gmail_default"> </div> <div class="gmail_default">Follow us on <a href="https://www.linkedin.com/company/razorpay/mycompany/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/razorpay/mycompany/&source=gmail&ust=1660290870959000&usg=AOvVaw0f6sCrv8Ce3IHBvN2Sev8Z">LinkedIn</a> & <a href="https://twitter.com/Razorpay" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/Razorpay&source=gmail&ust=1660290870959000&usg=AOvVaw0ViuP9uutFg1qFCm2nHeh1">Twitter</a></div></div>

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