About ISDM
The Indian School of Development Management pioneers a transformative approach to management, envisioning a world that is just, equitable, and sustainable. Established in 2016, it serves as a foundational hub for cultivating a robust ecosystem and a cadre of skilled professionals dedicated to advancing social change globally.
Driven by the conviction that the social sector plays a pivotal role in addressing humanity's most pressing challenges, the school operates on the premise that effective management is essential for achieving significant impact. By nurturing talent in Development Management tailored to the unique needs of the social sector, the school aims to catalyze sustainable socio-economic and ecological progress on a large scale.
Recognizing the power of institutions to shape professional ecosystems, the school aims to establish itself as a beacon of excellence in higher education. Through this, it seeks to lay the groundwork for a thriving community of practitioners dedicated to driving positive change in society.
Over the past years, the Indian School of Development Management (ISDM) has garnered validation, support, and funding from esteemed individuals and organizations. While numerous programs worldwide aim to cultivate management capabilities for the social sector, they often reside within larger university ecosystems or business schools, where they may receive lesser attention compared to mainstream programs. ISDM stands out as the sole institution globally dedicated to fostering a comprehensive ecosystem for Development Management, focusing on pioneering work in critical areas.
ISDM's initiatives encompass:
Knowledge Creation
: Establishing a Global Knowledge Hub to create, disseminate, and institutionalize contextual knowledge on building, leading, and managing social purpose organizations, networks, and platforms.
Talent Nurturing
: Offering the Post Graduate Program in Development Management (PGP-DM) to attract and develop top-tier talent capable of addressing management challenges within the sector.
Capacity Building
: Providing Strategic Capacity Building programs to enhance individual and institutional capacities in development management, thereby fostering sustainable and scalable social impact.
ISDM has successfully completed its Proof of Concept Phase and is now set for expansion over the next five years. Key achievements include high placement rates for PGP-DM graduates and plans for increased batch sizes, a new campus, international partnerships, and accreditation. The institute is also conducting research and establishing Centers of Excellence in various areas of social impact. Additionally, it offers programs for professionals and resources for grassroots organizations. Know more at
www.isdm.org.in.
ISDM invites individuals who share its vision to join in creating a dynamic, catalytic ecosystem and positioning India as a thought leader in Development Management, ultimately enabling sustainable social impact at scale.
Job Description
Lead ISDM’s digital and performance marketing efforts across admissions (PGP-DM), branding, and institutional campaigns (WoB, RBPM, DoDM).
Balance
strategic thinking and hands-on execution
to design, run, and optimize campaigns that deliver measurable outcomes.
Drive end-to-end campaign ownership, from
audience insights → execution → reporting
.
Key Responsibilities
Strategy & Campaign Management
Design and execute multi-channel marketing strategies (admissions + branding).
Translate audience insights, personas, and demographics into targeted campaigns.
Manage annual performance marketing budgets (> INR 50L) with accountability for conversions (50–75+ for admissions).
Performance Marketing Execution
Set up and optimize campaigns across LinkedIn, Meta, Google Ads, etc.
Define KPIs, monitor daily, and pivot strategies using data-driven insights.
Deliver weekly/monthly performance reports with ROI and funnel analysis.
Creative & Copy
Develop and review campaign messaging, headlines, and ad copy.
Collaborate with design/video teams for high-performing assets.
Data & Analytics
Analyze dashboards and reports to identify trends and opportunities.
Recommend funnel improvements to reduce CPL and increase conversions.
Stakeholder & Process Management
Coordinate with admissions, design, and content teams to align campaigns.
Manage external agencies/vendors, ensuring accountability and results.
Establish campaign calendars, review cycles, and reporting rhythms.
Qualification and Skills
Experience:
8–12 years in performance marketing, with at least 3–4 years in senior/lead roles.
Sectoral Fit:
Strongly preferred — education or social sector campaigns.
Proven Track Record:
Managed budgets > INR 50L and delivered significant conversion outcomes.
Must-Have Competencies:
Audience research, personal building, demographic targeting.
Copywriting for performance ads.
Data analytics, reporting, and actionable insights.
Budget management and B2C funnel optimization.
Strong project management and stakeholder coordination.
Technical Expertise:
LinkedIn Ads Manager, Meta Ads Manager, Google Ads & Analytics.
CRM tools (Meritto, Zoho or equivalent).
SEO fundamentals, Excel (pivot tables, data analysis).
Canva (basic editing and collaboration).
Remuneration for this role will be commensurate with qualifications & experience. To learn more about us and apply, check out isdm.org.in/careers.
ISDM is an equal opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.
