Role Overview
We are looking for a driven and detail-oriented
Lead Generation Specialist to join our outreach team.
In this role, person will be responsible for
generating qualified FP&A services Leads
for US & UK region using multiple outreach channels, targeting various industries.
Key Responsibilities
Execute multi-channel outreach campaigns across email, LinkedIn, SMS, and website/lead form channels targeting UK-based companies across various industries firms to generate FP&A services leads.
Research and build targeted prospect lists — identifying decision-makers such as Owners, Principals, Partners, CEOs, CFOs, Finance Director etc.
Targeting companies who are actively hiring FP&A staff, across multiple outreach channels.
Personalize outreach content at the account level using messaging frameworks and drip sequences.
Track and manage lead activity, follow-ups, and responses within the CRM.
Collaborate on refining messaging, subject lines, and CTAs based on response data.
Stay current on US FP&A industry trends to sharpen outreach relevance.
What We're Looking For
3+ years of experience in B2B lead generation
& outreach targeting US/UK based companies.
Excellent written and verbal communication skills in English
— ability to write crisp, professional outreach copy.
Strong research skills — ability to identify the right contacts within target companies
Understanding of FP&A services.
