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Job Description
Senior Area Sales ManagerThe incumbent will be responsible for managing entire area for driving sales, product Awareness
Building, Visibility & Merchandising. Ensuring consistency in primary and secondary sales. Analyzing
and handling Competition and competitor activities. Preparing deliverables and targets for all team
members
Drive Business Strategy and Processes
• Develop and implement business strategies and action plans and propose business improvement
• Assign targets to the team members reasonably based on the potential of the territory and resources
• Sales Forecasting at monthly and quarterly level, monitoring sales team performance, analyzing data and
reports
• Enable TSO/TSI/SO to maximize the output from retailers and distributors by using knowledge and skills
effectively (product detailing/sales closing / objection handling / input utilization / scheme utilization/
POS,POP utilization) through Joint Field Work
• Resolving Customer Complaints and grievances
• Coordinating with HO for Brand related activities, Supply Chain, Finance and HR
Infrastructure Management
• Develop and manage efficient distribution networks for sales through appointment of distributors,
maintaining stock levels, timely billing and collection
• CFA Management
Team Handling & Development
• Coaching and Mentoring the team members to align their performance with the business plans
• Managing TSOs, TSIs and SOs effectively and ensuring their development
• Enabling the team members for achievement of incentives
• Ensuring timely reporting through team in company prescribed formats
• Induction and on the job training of new team members
• Involvement in the competency based recruitment process in coordination with Zonal HR
