Senior Analyst, Digital Marketing

<div class="content-intro"><p><strong>About Us</strong></p> <p><span data-teams="true">Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.</span></p> <p><strong>Our Values</strong></p> <ul> <li><strong>Data driven:</strong> Data decides, not egos</li> <li><strong>Courageous:</strong> We take risks and challenge the status quo</li> <li><strong>Innovative:</strong> We're constantly learning, creating, and adapting</li> <li><strong>Lean:</strong> We focus on customers, using lean testing to learn how to serve them best</li> <li><strong>Humble:</strong> Past success is not a guarantee of future success</li> </ul></div><p><strong>About the Role</strong></p> <p>As a Senior Analyst – Digital Marketing at Pearl, you will work to help improve the efficiency and reach of our paid search engine marketing (SEM) efforts through testing, spend optimization, and vertical expansion. If you are adept at leveraging data-driven insights to optimize digital marketing campaigns and drive profitable growth, we encourage you to apply. &nbsp;</p> <p><strong>What You’ll Do</strong></p> <ul> <li>Take charge of the assigned strategic projects focused on optimization and growth across Google Ads.&nbsp;</li> <li>Conduct thorough audience/keyword research, analysis, and identification of opportunities to optimize SEM campaigns. Use audience/keyword research tools, search query data, and competitive research.</li> <li>Design and execute Google Ads Experiments to test and optimize Ads. Monitor the progress of internally run landing page tests, pricing tests and other product tests to stay updated on any impact on campaign performance due to those. Do dog-fooding of the whole customer flow (from&nbsp;ads to landing page to payment) to diagnose any performance issues.</li> <li>Use smart bidding strategies and effectively manage the SEM/PPC budget, track spends, and ensure it aligns with objectives and delivers an appropriate ROAS.&nbsp;</li> <li>Use Google Ads, Excel, SQL, PowerBI, Google Analytics etc. to analyze key metrics including conversions, revenue, margin and ROAS (Return on Ad Spend), to understand the effectiveness. Identify, monitor and report on the trends and insights and make data-driven decisions to achieve our marketing goals.</li> <li>Work collaboratively with team members from Digital Marketing, Content, UX, Analytics, Engineering, and Product for achieving business goals. Routinely conduct competitive analysis and stay on top of industry developments.</li> </ul> <p><strong>What We’re Looking For</strong></p> <ul> <li>Bachelor’s/Master's or advanced degrees in Business, Marketing, and Analytics, or related degree.&nbsp;</li> <li>6 - 10 years of work experience in Digital Marketing.&nbsp;</li> <li>Significant experience with one or more of Google Search Ads, Microsoft Ads, GDN, YouTube, and Facebook Ads. &nbsp;</li> <li>Proficiency in Excel (You chew VLOOKUPs and SUMIFs for breakfast!).&nbsp;</li> <li>Analytical skills to interpret PPC data, identify trends, and make data-driven decisions. Should be able to apply Segmentation (Device/Keywords/AdType/Account etc.), Pareto principle (80/20) to plan projects and debug performance issues.&nbsp;</li> <li>Hands-on experience in SQL is a strong plus.&nbsp;</li> <li>Comfort with Google Analytics, marketing technologies, conversion tracking, and tag management.&nbsp;</li> <li>Basic understanding of web technologies (HTML, CSS, JavaScript, etc.), Programming background to smoothly interact with product managers/developers for creating automation tools for campaign management is desirable.&nbsp;</li> <li>Familiarity with the usage of LLM (prompting techniques, GPTs, etc.) for Digital Marketing/Analytical tasks is a nice-to-have.&nbsp;</li> <li>Take the initiative and demonstrate strong results orientation.</li> </ul><div class="content-conclusion"><p><strong>Our Commitment to an Inclusive Workplace</strong></p> <p>We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.</p> <p><strong>AI Disclosure &amp; Informed Consent</strong></p> <p>Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process.&nbsp;<span data-teams="true">For more information see our <a href="https://www.pearl.com/ai-interview-disclosure" target="_blank">AI Disclosure and Consent Policy</a>.<br><span style="color: rgb(30, 42, 107);">#LI-Remote</span></span></p></div>