Key Responsibilities
:
Implement real-time and batch data synchronisation across enterprise systems and Salesforce clouds.
Define and enforce data governance, including data retention rules.
Ensure data security and privacy align with organisational and regulatory standards (GDPR, CCPA, HIPAA as applicable).
Create scalable segmentation, activation pipelines to support
personalization
and analytics use cases.
Optimise data ingestion performance with monitoring, validation, and exception handling processes
.
Hold
Deep understanding of website personalization using Marketing Cloud Personalization including sitemap development.
Analyse
data and campaign metrics to
identify
opportunities for optimization and improvement.
Develop automated data quality monitoring, troubleshooting, and optimisation processes to ensure reliable, trusted data for
Agentforce
and other AI capabilities.
Requirements
:
5+ years in
implementing Salesforce Clouds – Data 360, Marketing Cloud, Service Cloud
.
Experience implementing solutions with Salesforce Data
360
- Data Model, Data Transformation, Identity Resolution, Segmentation, Activation, Data Kit, Data Action, Flows, Standard Connectors etc.
Experience
of
SOAP, REST, Salesforce Marketing Cloud and Data Cloud APIs
.
Strong
expertise
in HTML, CSS,
AMPScript
, JavaScript,
Handlebars
and SQL
is
a must
.
Proficiency
in
Apex customization and development within Salesforce.
Proven experience in web campaign development
.
E
xperience in Marketing Cloud Personalization - JavaScript, SSJS (server side), HTML, CSS, Einstein Recipes, Campaigns
.
Preferred
:
Certified Data
360
Consultant
Certified Salesforce Platform Developer I / II
, Platform App Builder, Salesforce Administrator
MuleSoft or Marketing Cloud certifications
