Job Description – Sales Development Representative (SDR)
Location:
Noida
Experience:
2 to 5 Years
Role Summary & Key Objectives
We are seeking a
Sales Development Representative (SDR)
with 2–5 years of experience in lead generation, prospecting, and outbound sales activities. The SDR will play a key role in identifying potential customers, initiating conversations, and qualifying leads to build a strong sales pipeline. The ideal candidate should be highly motivated, target-driven, and skilled at engaging prospects through multiple channels (calls, emails, LinkedIn, etc.), ultimately supporting the sales team in closing deals.
Core Responsibilities
Lead Generation & Prospecting
Research and identify potential clients in target markets.
Generate qualified leads through outbound calls, emails, and social outreach.
Pipeline Building
Maintain and update CRM with accurate prospect and lead data.
Nurture leads and schedule discovery/introductory meetings for the sales team.
Initial Qualification
Understand customer needs, challenges, and decision-making processes.
Qualify leads based on budget, authority, need, and timeline (BANT/CHAMP framework).
Collaboration with Sales Team
Work closely with Business Development Managers/Account Executives to hand over qualified opportunities.
Share prospect insights to improve conversion strategies.
Market Intelligence
Track industry trends, competitor activities, and target account movements.
Provide feedback to marketing on campaign effectiveness.
Performance Tracking
Achieve monthly/quarterly targets on meetings scheduled, opportunities created, and pipeline value.
Prepare regular reports on outreach efforts and outcomes.
Must-Have Skills
Technical Skills
Proficiency with
CRM tools (HubSpot, Salesforce, Zoho, or similar)
.
Experience with
email automation, lead generation, and prospecting tools
(LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.).
Strong knowledge of MS Office/Google Workspace for reporting.
Soft Skills
Excellent communication and persuasive skills (spoken and written).
Strong interpersonal skills with the ability to engage decision-makers.
Resilience and persistence in handling rejections.
Strong organizational and time-management skills.
Target-driven and self-motivated with a growth mindset.
Good-to-Have Skills
Prior experience in
B2B SaaS / IT services sales
.
Understanding of
sales frameworks
like SPIN, MEDDIC, or Challenger Sale.
Exposure to
marketing automation platforms
(Mailchimp, HubSpot, Marketo).
Familiarity with analytics dashboards to track prospect engagement.
Experience Requirements
2 to 5 years of proven experience as an SDR, Inside Sales Executive, or Lead Generation Specialist.
Prior exposure to
international markets (US/Europe/APAC)
will be a strong advantage.
KPIs / Success Metrics
Qualified Leads Generated:
Number of sales-ready opportunities created.
Meetings/Demos Booked:
Conversion of outreach to scheduled sales interactions.
Pipeline Contribution:
Value of opportunities added to sales pipeline.
Outreach Metrics:
Number of calls, emails, LinkedIn connects sent per week.
Conversion Rate:
% of leads moving from MQL → SQL → Opportunity.
Target Achievement:
% of quota achieved (monthly/quarterly).
