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Retention Marketing Intern

at SmartCoin Financials

Bengaluru, India Intern Posted 2026-04-22

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About this role

About Olyv Olyv is India’s fastest growing, fully-automated next-gen Fintech company aiming to address the credit requirements of innumerous self-employed micro entrepreneurs, micro-merchants and middle/lower-income salaried individuals. Our platform also offers digital gold savings, credit health products, among others. Our Story From SmartCoin to OLYV: Nurturing Aspirations, Powering Inclusion In the vast tapestry of finance, where dreams often struggle to find their place, the transformation from SmartCoin to Olyv marks a momentous evolution in our journey. It's a transition that embodies financial empowerment, inclusivity, and the unwavering commitment to creating a brighter and more equitable financial world. Welcome to Olyv, where dreams find wings, and the future is illuminated. We remain committed to building a stronger Bharat, a place where aspirations have no limits, and financial wellness is not just a promise but a practiced reality. Olyv, more than just a name, is a symbol of strength, growth, and financial inclusion, ready to lead the way into a future that belongs to all. Transition from SmartCoin to OLYV SmartCoin began as a beacon of hope, igniting the possibilities of digital lending for hardworking Indians. Our name, a fusion of 'smart' and 'coin,' embodied our early promise to deliver credit access in an intelligent, accessible, and transformative way. Headquartered in Bengaluru, Olyv was conceived in 2017 with a mission to provide financial inclusion to the underserved market. The company has been facilitating micro-credit through its cutting-edge app and has witnessed rapid growth with over 13 million+ users and 1 million+ loan disbursed through its AI & ML-powered modules in over 19,000 pin codes across India. Olyv's app-based credit platform offers instant credit options through 100% automation at a pan-India scale. The company has been supported by reputed fintech investors like LGT Lightstone, Accion Venture Lab, Unicorn India Ventures etc. Olyv has been recognized nationally and internationally for its efforts at Google’s Launchpad Accelerator, Global Inclusive50 by MetLife, VISA, IFC, etc. Our Culture Our Culture Do you thrive on working on cutting edge technology? Working with innovators in the early stages of ideas, products, or platforms? Do you want to transform an industry? Crave new challenges and solving hard customer problems using the latest in software technology?...As a developer/product manager at SmartCoin, you will use the latest technologies to create amazing, customer-focused products. Help us re-imagine our solutions to provide world-class, best of breed solutions to delight our customers. Make a major impact on the FinTech industry. Role Overview : As a Retention Marketing Intern , you'll work closely with the team to support multi-platform campaign execution on WhatsApp and beyond. This is a hands-on opportunity to gain exposure to real-world marketing automation, campaign analysis, and platform operations. Key Responsibilities: Assist in creation and management of WhatsApp message templates across 5+ vendor portals (e.g., Gupshup, karix, etc.) Coordinate with internal and external teams for Meta template approvals , categorization tracking, and compliance Monitor and report on template statuses such as paused, rejected, deleted, or recategorized by Meta Maintain structured documentation of template lifecycle across platforms Support the team in organizing campaign performance data and vendor-related metrics Contribute to process improvements and automation ideas to increase operational efficiency What You’ll Learn End-to-end journey of a WhatsApp campaign from creation to live How Meta’s template policy impacts marketing at scale Exposure to marketing tools, vendor platforms, and CRM workflows Real-world understanding of customer retention strategy in fintech/consumer tech Who You Are Recently completed a degree in Marketing, Communications, Business, or related fields Detail-oriented and organized, with an interest in digital marketing and operations Comfortable working with spreadsheets, dashboards, and documentation Strong communication skills and willingness to learn Prior work experience in marketing would be a plus but not mandatory. Immediate Joiner

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