Shape Play's CRM strategy to build engagement engine, managing long-term value and affinity for Google Play.
Optimize the CRM funnel by identifying and addressing pain points, ensuring a seamless and high-impact user journey across all touchpoints.
Partner with product and engineering teams to integrate Generative AI capabilities into the CRM platform, managing automation, personalization, and creative innovation.
Design and execute experimentation strategies to drive step-change improvements in impact, reach, and user engagement.
Build and maintain cross-functional relationships with Program Managers (PMs), Engineers, and Analytics to define business requirements and deliver technical platform enhancements.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
Experience managing cross-functional or cross-team projects.
Preferred qualifications:
8 years in developing global marketing programs with global stakeholders.
Experience with push marketing (e.g., email and notifications) and Customer Relationship Management (CRM).
Experience in identifying key pain points in the user journey.
Experience in gaming, mobile, loyalty programs or e-commerce.
Track record of creative problem-solving and bias towards action.
