J
ob Overview
We are looking for a Product Marketing Associate who will work closely with the product and growth teams to craft compelling product narratives, drive go-to-market initiatives, and enable customer adoption. This is a high-agency role with exposure to product positioning, messaging, customer research, sales enablement, and campaign execution.
Requirements
1-3 years of experience in SaaS / fast-growth startups, preferably in product marketing, content marketing, or go-to-market roles.
Strong storytelling, communication, and analytical skills.
Ability to simplify complex product features into customer-friendly messaging.
Growth mindset, creativity, and a bias for execution.
Key Responsibility Areas (KRAs)
As we scale rapidly, the Product Marketing team acts as the voice of the product to the market. Your responsibilities include:
1.Messaging & Content Creation
Convert product features into compelling stories and content.
Create YouTube explainer videos using AI voiceovers to simplify complex features.
Push product features on LinkedIn via the company page with engaging narratives.
Drive monthly newsletters across WhatsApp and email.
Organize webinars on product updates with existing clients.
2.Sales & CSM Enablement
Conduct bi-weekly training sessions with the sales team on the latest features, positioning, and objections.
Conduct weekly training sessions with the CSM team to ensure consistent customer communication.
Ensure sales decks are always updated with the latest product upgrades.
Ensure partner decks are updated and aligned with co-marketing opportunities.
Deliver custom decks for specific clients whenever required.
3.Go-to-Market & Product Launches
Execute GTM strategies for new product launches with clear positioning and messaging.
Collaborate with product managers and growth teams to ensure launch readiness.
4.Social Media Strategy & Execution
Own and execute the social media strategy across company's platforms as needed.
Repurpose long-form content (blogs, webinars, decks, case studies) into short-form social content.
Track and report on social performance metrics and optimize based on insights.
Ensure consistency in brand voice, positioning, and visual identity across all social touchpoints.
Support campaign-driven social pushes for GTMs, events, announcements, and partnerships.
5.Customer & Market Insights
Conduct customer research and competitor analysis to sharpen positioning.
Translate insights into messaging and campaign strategies.
6.Website & Collateral Management
Ensure the company website is always up to date with the latest product features, case studies, and collateral.
Create case studies, blogs, one-pagers, and assets for sales and marketing campaigns.
7.Cross-Functional Collaboration
Work closely with founders, product managers, sales, and success teams to align product storytelling across all touchpoints.
Interview Best Practices
Keep a notebook & pen handy for quick notes.
Ensure a professional setting with your camera on—we value interactive, engaging discussions.
Rounds 2 and 3 may include in-office presentations/discussions, so please plan accordingly.
About the Company
Vision: BIK helps e-commerce companies in India unlock more revenue. We work with leading players like Lego, Duroflex, Tata Brands, Imagine & Tranformer table. With our products
BIK.ai
and
Manifest.ai
, our goal is to become the global leader in marketing automation.
Scale: We already process 1B+ events annually, growing rapidly month over month.
Fuel: Backed by Sequoia Capital and Y Combinator, with strong monetization from early days and healthy revenue growth.
People: A culture of high challenge, high reward—designed for those who want to solve big problems and grow fast.
