JOB DESCRIPTION:
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES
:
Independently handles brand management responsibility for allocated brands
Achieve top-line, market share and bottom-line targets for the brands assigned
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Analyze market conditions and forecast sales on a regular basis
Monitor ROI on brand strategies
Monitor competitor activities
Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
Develop and implement Annual Operating Plan for brand portfolio
Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
JOB SPECIFICATIONS:
Skill, Education, Experience
Education:
Graduate in Science / Pharmacy.
MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
Pharmaceutical Product Management experience of 3 years (preferably in MNC) as brand manager
Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Experience in managing new launches preferable
Skill:
Excellent Communication Skills
Functional & Technical Knowledge on therapy areas owned and other therapies in the division
Demonstrates creativity, innovation and drive for results.
Ability to influence, lead and work with cross functional teams
Analytical skills and good Financial Acumen
Strategic thinking, Problem solving and decision making skills
Planning and organizing skills for short term and long term.
Time management and multi-tasking skills
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
