Key Responsibilities:
- Perform and generate reports for PPC, daily account management of pay per click
accounts on Google AdWords, Yahoo, Bing and all the other different search
platforms for clients with different platforms
- Monitor and evaluate search performance and search results across the major
search channels
- Research and undergo test partnerships with new PPC vendors to expand our
outreach as well as lower our cost-per-acquisition(CPA)
- Assist in the monitoring and maintenance of impression share, keyword bids, quality
score, account daily and monthly budget caps and also other important metrics
- Proactively make strategic PPC campaign recommendations
- Monitor and administer reports, web analytics dashboards, and key reporting tools,
and optimize key areas of importance to match up with client goals
- Manage and maintain updates for large keyword lists
- Craft lead generation and landing pages form for our content to distribute through
relevant paid programs
- Keep pace with PPC industry and search engine trends and developments
Provide creative ad copies as well as suggestions and interesting ad templates
- Understand client’s website in the management of Display network placement lists
on Ad Networks such as Adwords, Bing and through other advertising platforms
- Support the generation of new PPC campaigns, ad, ad groups and accounts and in
the aid of creating new paid search advertising initiatives
- Provide recommendations and execute strategies for display network, campaign
structuring, targeting, keyword opportunities, and other facets of paid search in
accordance with client goals
- Meeting with the design, writing, and marketing teams to ideate and define
advertising requirements.
- Conduct market research on keywords, consumer trends, and competing brands.
Analyzing and interpreting research and analytic data to inform the marketing
strategy.
Skills Required:
- Proven experience of Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
