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PPC Analyst

at SoftProdigy

Mohali, India Mid Posted 2026-02-02

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About this role

Job Summary We are looking for a motivated Ads Specialist & CRM Automation Executive to join our marketing team and support the execution of high-performing paid advertising campaigns and CRM automation workflows. The ideal candidate will have 4-5 years of hands-on experience and a strong interest in performance marketing, lead generation, and marketing automation.   Key Responsibilities Paid Advertising (Primary): Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms Conduct keyword research, audience targeting, and ad copy coordination Monitor campaign performance, budgets, ROAS, CPL, and conversion metrics Perform A/B testing on creatives, audiences, and landing pages Implement conversion tracking, pixels, and events in coordination with the tech team Share regular performance insights and reports with the marketing team CRM & Marketing Automation: Set up, manage, and optimize CRM tools (HubSpot, Zoho, Salesforce, or similar) Build automated workflows for lead nurturing, follow-ups, and remarketing Configure email, WhatsApp, and SMS automation journeys Ensure accurate lead capture, tagging, scoring, and pipeline management Sync CRM data with ad platforms for retargeting and audience building Required Skills & Qualifications 4-5 years of experience in paid advertising and CRM automation Hands-on experience with Google Ads and Meta Ads Manager Working knowledge of CRM platforms and marketing automation tools Understanding of conversion tracking, pixels, and analytics (GA4 preferred) Strong analytical, communication, and collaboration skills Good to Have Experience with automation tools like Zapier, Make, or Webhooks Understanding of lead funnels, CRO, and remarketing strategies Exposure to email marketing platforms and WhatsApp APIs Basic knowledge of SEO and digital marketing concepts What We Offer Opportunity to work closely with a collaborative marketing team Exposure to performance marketing and automation projects Growth-oriented environment with learning and upskilling opportunities Competitive compensation based on experience

How to get this job at SoftProdigy

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