About the job
Experience: 3+ years
Location: Onsite (Nashik)
Department: Performance Marketing / PPC
CTC - 7L-8L/annum
Role mission
Execute and optimize PPC campaigns for ecommerce brands across Meta + Google.
Support 0→1 launches and 1→10 scaling by improving ROAS and revenue consistently (~20%–50% QoQ where feasible).
Stay ahead of Meta/Google algorithm changes and translate platform updates into real optimizations.
Key responsibilities
Build/manage campaigns on Google Ads (Search, Shopping, Performance Max) and Meta (Conversions/ASC) with daily optimizations.
Keyword research, product/collection segmentation, audience targeting for profitable growth.
Run testing plans for ad copy/creatives/landing pages; collaborate with design/content to ship iterations fast.
Track and report on ROAS, revenue, CPA, CTR, CVR, AOV; provide clear insights + next steps weekly.
Budget pacing + optimization levers (bidding strategies, placements, exclusions, negatives, feed rules).
Measurement hygiene: Pixel/CAPI, events prioritization, UTMs, GA4; basic GTM coordination.
Competitor analysis + growth opportunities (offers, positioning, creative angles).
Keep up with industry trends and platform changes; share learnings.
Must-have experience & skills (non-negotiables)
Hands-on PPC expertise in Meta + Google and eagerness to go deep on algorithm shifts.
In-depth ecommerce experience (has handled ecommerce campaigns and can show outcomes).
Experience contributing to 0→1 growth and/or 1→10 scaling (revenue + ROAS).
Strong analytical mindset; executes data-driven optimizations.
Requirements
3+ years PPC experience (Google Ads + Meta Ads) with ecommerce campaign ownership.
GA4 + reporting comfort (Looker Studio / Excel/Sheets); experimentation mindset.
Tools: Ads Editor, Merchant Center, keyword research tools (e.g., SEMrush); basic feed troubleshooting.
Strong communication and cross-functional collaboration.
Certifications (plus): Google Ads, Meta Blueprint, Google Analytics.
Good-to-have
TikTok Ads (good to have).
Lead gen exposure is fine, but ecommerce performance is the priority.
Shopify + product feed tools experience (feed rules, supplemental feeds).
Requirements added by the job poster
• Bachelor's Degree
• Can start immediately
