Performance Marketing Specialist

Primetrace Technologies (https://primetrace.com/) We’re a multi-product company. Our products are Kutumb, Crafto, and Polo. This role is for the Polo team. About Polo Polo is an inclusive, privacy-first dating platform for people seeking meaningful, judgment-free connections. We’re building a safe space where users can express themselves openly and find their vibe. Work Model Work From Office – 5 Days | WFH – Saturday Job Summary We’re looking for a Performance Marketer who can own both user acquisition and high-performing Hindi creatives. This role sits at the intersection of analytics and storytelling — someone who runs and optimizes campaigns across Meta and YouTube, while also crafting scripts, hooks, and concepts that convert. If you enjoy switching between dashboards and creative ideation, this role is for you. What You’ll Do Campaign Ownership & Performance (20%) Plan, execute, and optimize campaigns across Meta (Facebook/Instagram) and YouTube Ads Optimize for CPI, CPP, retention, and ROAS Run A/B tests across creatives, targeting, and messaging Turn data into insights and scale winning campaigns Stay updated with platform trends and ad formats Creative Strategy & Hindi Content (80%) Write high-converting Hindi scripts for YouTube and Instagram ads Create multiple hooks, angles, and concepts for testing Collaborate on Reels, Shorts, and video ads Use data to iterate creatives quickly Leverage regional trends and audience behavior Scale winning creatives through variations What We’re Looking For 2–5 years in performance marketing / content / growth Experience with Meta Ads and/or YouTube Ads Strong analytical thinking + decision-making Excellent Hindi writing and storytelling Clear understanding of what makes ads convert Experience with A/B testing and iteration Ownership and ability to move fast Bonus Points Experience in mobile app growth or D2C Familiarity with Reels, Shorts, UGC ads Basic understanding of editing/design workflows Experience combining data + creative strategy Why This Role is Different Most roles split performance and creative. This one doesn’t. Here, your scripts drive metrics — and your metrics refine your scripts.