Performance Marketing Lead
We’re looking for a highly driven
Performance Marketing Lead
to own paid user acquisition for Crafto at scale.
This is a high-ownership role for someone who thrives on numbers, solves growth problems independently, and takes end-to-end accountability for monthly acquisition outcomes.
This role requires someone who can combine strategic thinking with hands-on execution, someone who can identify bottlenecks, unlock scale, improve efficiency, and build repeatable growth systems across channels.
What you’ll do:
Growth Strategy:
Own Crafto's paid acquisition outcomes end-to-end and deliver month on month growth. Proactively identify growth bottlenecks and independently drive solutions
Paid acquisition at scale:
Manage and scale campaigns across Meta, Google and other relevant paid acquisition channels with CAC efficiency
Creative Strategy:
Build the creative strategy that drives acquisition — messaging, hooks, formats, language, At our scale, creative is the primary variable; you treat it like one
Diagnostics & Problem Solving:
Diagnose drops, spikes, and scaling constraints before they compound. Break ambiguous problems into structured experiments and drive solutions independently.
New channel expansion:
Identify and validate growth opportunities beyond current channels — creator-led acquisition, affiliate models, unconventional bets. Build new engines from scratch when the signal is there.
Cross Functional Collaboration:
Work closely with product and content teams to explore new audience segments, new value propositions which will lead growth
Must Haves:
Proven experience in performance marketing driving growth at scale
Strong expertise across Meta + Google ad platforms
Deep understanding of app growth, attribution, performance analytics, and scaling mechanics
Proven experience in building strong narratives and creative strategy
Strong understanding of Bharat consumer behaviour
Strong problem-solving ability with first-principles thinking
High ownership mindset with high velocity of execution
Comfortable operating in fast-moving, high-accountability environments
