ABOUT सादा / SAADAA
We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks, we have grown from a 100 sq. ft. garage to now a 150+ people team within 4 years.
ROLE OVERVIEW
We are looking for a Performance Marketing Executive to manage and execute day-to-day Ads Operations across paid channels. This role is focused on campaign setup, optimization, reporting, and ensuring smooth execution of performance campaigns at scale.
WHAT WILL YOU BE RESPONSIBLE FOR?
· Execute and manage paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads
· Set up campaigns, ad sets, audiences, creatives, and tracking accurately
· Monitor daily performance (ROAS, CPA, CTR, CVR, spend pacing)
· Perform regular optimizations on bids, budgets, creatives, and audiences
· Manage product catalog feeds and dynamic ads
· Coordinate with the creative team for ad copies and creatives
· Ensure proper tracking via Pixel, GA4, and conversion events
· Prepare daily/weekly performance reports and insights
· Identify underperforming ads and scale winning creatives
· Support senior team members in experimentation and A/B testing
WHO YOU ARE
· 2–5 years of hands-on experience in performance marketing or ads operations
· Strong experience with Meta Ads Manager and Google Ads
· Good understanding of funnels (TOF/MOF/BOF) and ecommerce metrics
· Experience working with ecommerce or D2C brands preferred
· Knowledge of GA4, Meta Pixel, and conversion tracking
· Comfortable working with large data sets and Excel/Google Sheets
· Ability to execute quickly and manage multiple campaigns
· Strong attention to detail and operational discipline
WHY BE A PART OF सादा / SAADAA?
· Do you feel out of place in a world full of unnecessary complexities?
· Do you find joy in little things?
· Are you an avid reader with a curiosity for understanding how things work and how we got here?
· Do you believe life is simple and people around you are focusing on the wrong things?
· Are you excited by the idea of learning new things or solving problems with the simplest solutions?
If the answer to all the above questions is yes, you are in the right place.
The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption.
We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.
WHAT DO WE OFFER?
· A team of empathetic problem solvers
· Growth path to becoming a leader
· An opportunity to drive meaning with products
· A culture of continuous learning
· Freedom: freedom to explore, fail, and learn
