Plan, execute, and optimise paid campaigns on Google Ads (Search, Display, PMax) and LinkedIn Campaign Manager across B2B and B2C objectives.
Manage end-to-end campaign lifecycle — strategy, audience segmentation, ad creation, bid management, and reporting — within a ₹2–3 lakh/month budget.
Drive lead generation, pipeline growth, and conversions for target geographies: India, US, UK, and UAE.
Conduct A/B testing on creatives, copies, landing pages, and audience cohorts to continuously improve CPL and ROAS.
Build and maintain performance dashboards; deliver weekly and monthly reports with actionable insights.
Collaborate with content, design, and sales teams to align messaging and campaign assets with business goals.
Monitor competitive landscape and benchmark performance across target markets.
Ensure accurate conversion tracking via Google Tag Manager, UTM parameters, and CRM integrations.
