Job Description:
We are looking for an experienced Inbound & Outbound Email Marketer who can manage end-to-end email marketing campaigns focused on customer engagement, lead nurturing, retention, and automation. The candidate should have hands-on experience in creating email journeys, campaign optimization, segmentation, and performance analysis.
Key Responsibilities:
Plan, execute and own email marketing campaigns, newsletters, and drip sequences
Create automated customer journeys and lifecycle workflows
Manage audience segmentation and personalization strategies
Coordinate with content, design, and marketing teams for campaign execution
Optimize open rates, CTRs, conversions, and overall email engagement
Perform A/B testing on subject lines, creatives, and CTAs
Monitor campaign performance and prepare regular reports
Ensure proper email deliverability and database hygiene
Work on lead nurturing and retention-focused communication strategies
Create reports and management dashboards
Required Skills & Tools:
Strong understanding of inbound & Outbound email marketing and marketing automation
Hands-on experience with:
Listmonk
Apollo
Clay
Instantly
AI tools for content optimization and automation
CRM/email automation platforms
Lead Generation Campaign for B2B
Advance Knowledge of Excel
Basic understanding of customer segmentation and analytics
Knowledge of email deliverability best practices
Familiarity with workflow automation and integrations
Preferred Qualifications:
Experience in B2B email lifecycle marketing
Understanding of user engagement and retention strategies
Good analytical and communication skills
