Job Description : Marketplace Organic Growth Manager
About us:
Rubick.ai is one of the fastest-growing eCommerce enablement platforms. We specialise in Product Discovery, Search, and Market Intelligence for marketplaces, brands, and sellers. We offer an end-to-end full-stack Product Information, Cataloging, and Marketing platform as a solution for eCommerce.
Rubick works with companies like Myntra, Amazon, Ajio, TataCliq, Hudson Bay US, The Luxury Closet, and Myers, across India, US, Singapore, Australia, UAE and other international markets.
Visit us:
https://os.rubick.ai/
Job Title
: Marketplace Organic Growth Manager/
Marketplace SEO/AEO & Visibility Specialist
Department
: Customer Success
Location
: Bangalore (WFO)
Job Overview:
We are seeking a performance-oriented professional responsible for
increasing organic visibility and traffic to brand listings on eCommerce marketplaces
such as Amazon, Flipkart, Myntra, Nykaa, and others. The role involves deep expertise in
marketplace SEO, content optimization, and conversion improvement
, ensuring that brand products rank higher and attract qualified shoppers without paid advertising.
Key Responsibilities:
1. Marketplace SEO & Discoverability
*Develop and implement
SEO strategies for marketplace platforms
to boost organic visibility and keyword rankings.
*Conduct
keyword research
using marketplace tools (e.g., Amazon Brand Analytics/A9, Flipkart Search Insights) to identify high-volume and high-conversion search terms.
*Optimize
titles, bullet points, descriptions, and backend keywords
for better ranking and click-through rates.
2. Product Content Optimization
*Ensure product pages (PDPs) have
high-quality, keyword-rich content
, accurate attributes, and enhanced A+ / rich content for better engagement.
*Work with design and content teams to improve
images, infographics, and comparison charts
that drive organic conversions.
*Maintain brand tone and consistency across listings and categories.
3. Category & Competitor Analysis
*Track
category trends, algorithm changes, and competitor ranking movements
to identify optimization opportunities.
*Benchmark keyword performance and content effectiveness against competitors.
*Identify gaps in catalog or assortment that impact organic visibility.
4. Review & Conversion Enhancement
*Improve organic ranking signals by
increasing product reviews, ratings, and engagement metrics
through ethical and platform-compliant methods.
*Collaborate with customer success and operations teams to
enhance fulfillment, delivery speed, and return metrics
, which impact ranking algorithms.
5. Analytics & Reporting
*Track and report weekly metrics including
organic traffic, keyword positions, and conversion rates
.
*Analyze performance by SKU, category, and platform to drive continuous improvement.
*Share actionable insights with brand, content, and merchandising teams.
Qualifications:
*Bachelor’s degree in Marketing, Business, or related field.
*7+ years of experience in
eCommerce SEO, marketplace management, or content optimization
.
*Strong understanding of
Amazon, Flipkart, Myntra, and Nykaa ranking algorithms
and search behavior.
*Proficiency in
Excel, Google Sheets, and marketplace analytics dashboards
.
*Experience with SEO or marketplace tools (Helium10, DataHawk, SellerApp, Scout Etc.) preferred.
Preferred Skills:
*Strong analytical and problem-solving mindset.
*Experience managing large catalogs across multiple marketplaces.
*Excellent written communication and keyword strategy skills.
*Up-to-date with marketplace algorithm and content trends.
Key KPIs:
*Growth in
organic traffic
and product visibility.
*Improved keyword ranking
for top SKUs.
*Increase in
organic conversion rate
.
*Improvement in
organic share of total sales
.
*Higher
average review ratings and engagement metrics
.
